{"id":83,"date":"2009-06-16T10:18:34","date_gmt":"2009-06-16T08:18:34","guid":{"rendered":"https:\/\/www.artegic.com\/blog\/?p=83"},"modified":"2024-02-19T14:39:37","modified_gmt":"2024-02-19T13:39:37","slug":"artegic-study-email-marketing-become-leading-topic-industrial-enterprises","status":"publish","type":"post","link":"https:\/\/www.elaine.io\/en\/blog\/artegic-study-email-marketing-become-leading-topic-industrial-enterprises\/","title":{"rendered":"artegic study: Email marketing has become a leading topic in industrial enterprises"},"content":{"rendered":"

Quick, simple and cost-effective\u00a0– this is how managers in industrial enterprises rate their experiences with email marketing. No wonder that almost three thirds of enterprises can see a significant increase in email-supported direct marketing.
\nThis was the result of a study of 685 top companies from different industrial sectors, carried out by eCRM consulting and technology provider artegic. Accordingly, every second enterprise already employs email marketing, but a lot of potential is still wasted.
\nHere the take aways of the study:
\n46% of the interviewed\u00a0industrial enterprises already use email marketing. 9% are planning its use<\/strong>. This means, in the medium term, half of all industrial enterprises will be using email-supported direct marketing.
\nEmail is quick, simple and cost-effective. The questioned companies agree and rate simple handling and quick processing (33%), as well as cost- effectiveness in comparison to postal mailings (32%) as the biggest advantages of email marketing.
\nCustomer loyalty is the most important target<\/strong> in email marketing for industrial enterprises. 43% of companies see this as its core use, not only due to its significance in the B2B context. 32% use email for specific sales promotions and 14% for the acquisition of new customers.
\nMarketing topics are the most important subject<\/strong> when it comes to communication. 29% use their newsletters for sales related topics, followed by events (19%), product information (18%), general marketing (17%) and PR (14%). Service elements are hardly ever integrated in newsletters.
\nMore than half (54%) <\/strong>of the questioned companies send newsletters quarterly or less frequently<\/strong>. 32% send monthly newsletters at least.
\nLarge mailing lists are rather untypical in B2B. Almost half (49%) of the companies count with only 1000 recipients or less <\/strong>for their email marketing. 7% have more than 10,000 recipients, 1% more than 100,000.
\nWith sending formats, HTML emailing dominates<\/strong>. 78% send their newsletters in HTML or multipart. The multipart proportion however, is only 4%. 22% send their newsletters as plain text.
\n78% send newsletters to recipients outside Germany, 56% of those also to recipients outside Europe.
\nMore than half (54%) of companies do not statistically analyse their email newsletters.<\/strong> 65% of companies deal with their email marketing internally. Important areas in outsourcing are the email dispatch process (14%), as well as the creation through an agency (13%).
\nAlmost half (48%) of the companies do not correctly obtain\u00a0permissions for the sending of emails or are not aware of the legal implications of emailing marketing at all<\/strong>. Fortunately, the same number of companies (48%) use clear and traceable opt-ins for their email marketing. 4% imagine they are safe in the context of existing customer communication.
\nEmail marketing has become a leading topic in industrial enterprises. Almost three quarters (72%) of questioned companies see an increase or even rapid increase of the significance of email marketing <\/strong>for their sector. Only 5% do not regard this issue as important.<\/p>\n","protected":false},"excerpt":{"rendered":"

Quick, simple and cost-effective\u00a0– this is how managers in industrial enterprises rate their experiences with email marketing. No wonder that almost three thirds of enterprises can see a significant increase in email-supported direct marketing. This was the result of a study of 685 top companies from different industrial sectors, carried out by eCRM consulting and…<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Email marketing: a leading topic in industrial enterprises","_seopress_titles_desc":"Quick, simple and cost-effective - this is how managers in industrial enterprises rate their experiences with email marketing","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"Quick, simple and cost-effective - this is how managers in industrial enterprises rate their experiences with email marketing","_seopress_social_fb_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2014\/07\/button-artegic-ag-blog-en.jpg","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"Email marketing","inline_featured_image":false,"footnotes":""},"categories":[234,241],"tags":[],"class_list":["post-83","post","type-post","status-publish","format-standard","hentry","category-communication","category-research","category-234","category-241","description-off"],"_links":{"self":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/83","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/comments?post=83"}],"version-history":[{"count":1,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/83\/revisions"}],"predecessor-version":[{"id":42015,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/83\/revisions\/42015"}],"wp:attachment":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/media?parent=83"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/categories?post=83"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/tags?post=83"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}