Case Study dm

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Scalable. Relevant. GDPR compliant.

dm-drogerie markt reaches millions of customers every day – both online and in over 2,100 stores. To offer everyone a tailored shopping experience, dm has been managing its advertising communications with Elaine since 2022: centrally, scalably and across all channels.

In the case study, you will learn how dm:

Implements complex, highly personalised campaigns across all phases of the customer lifecycle with Elaine.
Combines security, clarity and efficiency through a GDPR-compliant partnership in Germany.
Scales internationally (over 10 countries, multilingualism, differentiated rights management).

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