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Customer engagement with ELAINE

Valuable customer relationships: highly individualised, automated and cross-channel. ELAINE is the rapidly deployable and extremely flexible customer engagement platform that enables marketing teams in companies to implement sustainably successful dialogue marketing with significantly better results and less operational effort.


Use data, events, triggers, workflows and content with ELAINE. Easily and seamlessly integrated with over 1,400 connectors for your existing system landscape.


Enable your marketing team to achieve significantly better results with less operational effort. With automated, flexibly customisable campaign orchestration.


Valuable customer relationships through highly individualised omnichannel dialogue marketing. With perfect communication at the right moment & context.

Omnichannel Marketing Automation

Maximum personalisation for customers – in the perfect channel at the perfect time. ELAINE enables you to create highly personalised interactions quickly and effortlessly.

Automate marketing, data processing, processes and workflows for exactly the right moment.

Transactional Emails

Use transactional emails as a marketing booster in the customer journey: gain opt-ins, generate additional sales, avoid returns – with the ELAINE Transactional Message Hub.

Convert your existing transactional emails into high-quality HTML emails in real time during dispatch and enrich them with individualised marketing and service content. The ELAINE Transactional Message Hub optimises and ensures the delivery of your transactional mails.


In digital dialogue marketing, marketers across all industries are faced with the challenge of developing data-driven, personalised marketing strategies that guarantee data protection and at the same time enable an effective customer approach.

One in three DAX companies and international key players such as BMW, PAYBACK, REWE, dm, ING, AmericanExpress, CosmosDirekt, Web.de and DHL rely on ELAINE and create valuable customer relationships through highly individualised and automated customer communication.

of German Internet users are in contact with companies via ELAINE
of all eCommerce transactions in Germany are extended via ELAINE


ELAINE technologies has been part of UNITED Marketing Technologies by DuMont since 2022.

With more than 500 employees at seven locations, UNITED is a group of innovative marketing technology companies that support companies in achieving marketing excellence with an innovative best-of-breed approach.

Today, the UNITED Group includes the companies facelift, censhare, MARMIND and ELAINE – all focussing on scalable software-as-a-service business models in the MarTech context.

News from ELAINE

ELAINE receives German Stevie Awards

ELAINE has won several German Stevie Awards 2023: In the category “Saving Energy” the software receives the coveted trophy in gold and in the category “Business Technology Solution – Marketing / Public Relations Solutions” the silver award.

bank99 relies on ELAINE

bank99, which belongs to the Austrian Post, relies on software solutions from ELAINE technologie. bank99 uses ELAINE for email marketing activities at all relevant touchpoints in the banking customer lifecycle and numerous automated lead nurturing automations in sales.

ELAINE is ClimatePartner-certified

For the third year in a row, the company has had its corporate carbon footprint recorded, calculated and offset. This year, ELAINE received certification together with the Dumont Group after ClimatePartner scrutinised the companies in detail.