ELAINE FOR RETAIL
Maximum personalisation
and valuable customer
relationships with ELAINE
Stronger customer loyalty, high compliance standards and a better service experience
Retail and eCommerce face considerable challenges. Fluctuating consumer demand, rising costs for customer acquisition and intense competition for growth are set against massive changes in customer expectations and technologies.
Retailers who manage to develop loyal customer relationships with a high customer lifetime value through clever marketing and CRM strategies are the winners.
INCREASE CUSTOMER LIFETIME VALUE
With ELAINE, the customer journey becomes a pleasure while maximising customer lifetime value. How? With ultra-customised campaigns and automated customer interactions.
The automated customer approach via ELAINE includes personalised special offers, lifecycle automation such as welcome routes, shopping basket abandonment and customer loyalty measures as well as customer-centric transaction communication.
transaction communication.
0
%
of marketers see a customised customer experience as the key to user success.
...
0
%
of users really feel perceived as individuals
IMPROVE CUSTOMER EXPERIENCE
Customer centricity & personalisation for a perfect customer experience succeeds with ELAINE on all channels and across all entities of an organisation. Depending on the context, this includes both local market-specific offers and content customised according to customer preferences.
Use a variety of zero and first-party data to align both marketing and transactional communication more closely with customer needs.
REDUCE COST OF ACQUISITION & PROCESS
The creation and optimisation of a customer-centric customer experience increases complexity and therefore costs. However, the marketing budget and marketing resources often do not grow in line with this.
Automate your customer approach and marketing processes effectively with ELAINE: individual product recommendations, online and POS coupons, personalised special offers, lifecycle automation such as welcome routes, consent management, birthday approaches, shopping basket abandonment as well as customer loyalty measures and customer-centric transaction communication.
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Valesca Gräber
Digital Marketing Consultant, Key-Work
ELAINE is the perfect tool for holistic, data-based email marketing. Transactional emails and complex automations offer a wide range of possibilities for an optimal customer-centric approach. And thanks to the extensive editor, personalised mailings can be designed in no time at all.
Anika Seidl
Teamleader CRM & Loyalty, Ravensburger
ELAINE has given our email marketing a boost towards automation and personalisation, while simplifying our processes. Thanks to the flexible interface, the software could be embedded into our existing infrastructure.
Marco Müller
Expertise Lead in the area Base & Core Services , ING Germany
artegic convinced us both with their know-how and many years of experience in real-time marketing automation as well as with their high compliance and enterprise IT standards.
Melanie Morsch
Digital Customer Experience Manager, CosmosDirekt
In artegic we have found the right partner to make even better use of our customer data and to make our digital dialogue marketing even more customer-centric and efficient.
Robert Dube
Head of Video On Demand, RTL Interactive
artegic has supported us from the very beginning with its well-founded experience, both in their expertise for digital customer communication as well as with the necessary technical solution competence.
Mark Brauch
Director Directmarketing + Reach, PAYBACK GmbH, Part of the American Express Group
artegic offers us the technical solution to successfully and efficiently map the process for up to real-time personalized communication. With ELAINE we have found the right technological platform for our demanding tasks.
ELAINE FOR RETAIL BENEFIFTS
- Increase sales: Provide your customers with more relevant offers, individualised according to purchase history, tracking and other data.
- Generate additional business: Automatically remind your customers of abandoned purchases and reclaim otherwise lost sales.
- Improve service quality: Automatically convert ugly transactional emails from your backend into customisable HTML emails.
- Reactivate customers: Win back former and inactive customers with automated reactivation campaigns.
- Strengthen customer loyalty: Send automated loyalty campaigns (e.g. vouchers), customised to the current customer status.
- Reduce costs: Save time and costs by automating content processing for highly individualised communication.
- Optimise communication: Improve your communication for individual customer segments step by step through extensive testing options.
- Establish more direct customer contact: Enable chain stores to conduct their own digital dialogue marketing with local offers.