ELAINE FOR MEDIA

Valuable customer
relationships and
higher sales with ELAINE

STRONGER CUSTOMER LOYALTY, LOWER COSTS AND HIGH COMPLIANCE STANDARDS

Media companies are faced with the task of creating customised content for their target groups. Objective: To address customers personally through intelligent marketing automation and thus increase the effectiveness of campaigns.

The solution: maximum personalisation and a perfect customer experience in combination with efficient content workflows.

0
%
of marketers see a customised customer experience as the key to user success.
...
0
%
of users really feel perceived as individuals

IMPROVE CUSTOMER EXPERIENCE

Customer centricity & personalisation for a perfect customer experience succeeds with ELAINE on all channels and across all entities of an organisation. Depending on the context, this includes both local market-specific offers and content customised according to customer preferences.

Use a variety of zero and first-party data to align both marketing and transactional communication more closely with customer needs.

REDUCE COST OF ACQUISITION & PROCESS

The creation and optimisation of a customer-centric customer experience increases complexity and therefore costs. However, the marketing budget and marketing resources often do not grow in line with this.

Automate your customer approach and marketing processes effectively with ELAINE: individual product recommendations, online and POS coupons, personalised special offers, lifecycle automation such as welcome routes, consent management, birthday approaches, shopping basket abandonment as well as customer loyalty measures and customer-centric transaction communication.
transaction communication.

HIGH STANDARDS FOR DATA PROTECTION & COMPLIANCE

Users are becoming increasingly sensitive to data protection and data security.

The aim is to gain and strengthen user trust by implementing technical and organisational measures in the area of data protection and data security. Creating trust by establishing a high level of protection and transparent communication is also an advantage over new competitors in the market.

ELAINE FOR MEDIA BENEFIFTS

Demo request

Want to learn more about ELAINE? Apply for an ELAINE demo access. We will give you a call.

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