ELAINE FOR MEDIA
Valuable customer
relationships and
higher sales with ELAINE
STRONGER CUSTOMER LOYALTY, LOWER COSTS AND HIGH COMPLIANCE STANDARDS
Media companies are faced with the task of creating customised content for their target groups. Objective: To address customers personally through intelligent marketing automation and thus increase the effectiveness of campaigns.
The solution: maximum personalisation and a perfect customer experience in combination with efficient content workflows.
0
%
of marketers see a customised customer experience as the key to user success.
...
0
%
of users really feel perceived as individuals
IMPROVE CUSTOMER EXPERIENCE
Customer centricity & personalisation for a perfect customer experience succeeds with ELAINE on all channels and across all entities of an organisation. Depending on the context, this includes both local market-specific offers and content customised according to customer preferences.
Use a variety of zero and first-party data to align both marketing and transactional communication more closely with customer needs.
REDUCE COST OF ACQUISITION & PROCESS
The creation and optimisation of a customer-centric customer experience increases complexity and therefore costs. However, the marketing budget and marketing resources often do not grow in line with this.
Automate your customer approach and marketing processes effectively with ELAINE: individual product recommendations, online and POS coupons, personalised special offers, lifecycle automation such as welcome routes, consent management, birthday approaches, shopping basket abandonment as well as customer loyalty measures and customer-centric transaction communication.
transaction communication.
HIGH STANDARDS FOR DATA PROTECTION & COMPLIANCE
Users are becoming increasingly sensitive to data protection and data security.
The aim is to gain and strengthen user trust by implementing technical and organisational measures in the area of data protection and data security. Creating trust by establishing a high level of protection and transparent communication is also an advantage over new competitors in the market.
Valesca Gräber
Digital Marketing Consultant, Key-Work
ELAINE is the perfect tool for holistic, data-based email marketing. Transactional emails and complex automations offer a wide range of possibilities for an optimal customer-centric approach. And thanks to the extensive editor, personalised mailings can be designed in no time at all.
Anika Seidl
Teamleader CRM & Loyalty, Ravensburger
ELAINE has given our email marketing a boost towards automation and personalisation, while simplifying our processes. Thanks to the flexible interface, the software could be embedded into our existing infrastructure.
Marco Müller
Expertise Lead in the area Base & Core Services , ING Germany
artegic convinced us both with their know-how and many years of experience in real-time marketing automation as well as with their high compliance and enterprise IT standards.
Melanie Morsch
Digital Customer Experience Manager, CosmosDirekt
In artegic we have found the right partner to make even better use of our customer data and to make our digital dialogue marketing even more customer-centric and efficient.
Robert Dube
Head of Video On Demand, RTL Interactive
artegic has supported us from the very beginning with its well-founded experience, both in their expertise for digital customer communication as well as with the necessary technical solution competence.
Mark Brauch
Director Directmarketing + Reach, PAYBACK GmbH, Part of the American Express Group
artegic offers us the technical solution to successfully and efficiently map the process for up to real-time personalized communication. With ELAINE we have found the right technological platform for our demanding tasks.
ELAINE FOR MEDIA BENEFIFTS
- Individualise communication: Customise your communication to your customers’ viewing, reading or usage habits.
- Increase usage time: Automatically motivate your customers to use your offers regularly.
- Expand customer relationships: Recommend additional or higher-priced offers to customers, e.g. a more comprehensive subscription.
- Optimise campaigns: Improve your campaigns for individual customer segments step by step using extensive testing options.
- Optimise transactional communication: Automatically enrich service and transactional emails with marketing data.
- Roll out use cases across the Group: Roll out new use cases centrally for different brands and group divisions.
- Acquire new customers: Utilise all relevant touchpoints to acquire new customers or users of your offers.
- Avoid churn: Recognise customers at risk of churn and respond with automated prevention and reactivation measures.