ELAINE MARKETING
AUTOMATION
Highly individualised and
automated customer
communication with ELAINE
OMNICHANNEL MARKETING AUTOMATION WITH ELAINE
Valuable customer relationships through highly individualised and automated customer communication with ELAINE – across all channels, at the right moment and in the right context.
ELAINE enables you and your marketing team to carry out even complex multi-stage campaigns with precise individualisation as easily and efficiently as sending a newsletter.
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increase in productivity with automation of previously manual operational work steps in marketing.
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more conversions in complex sales processes, e.g. in B2B or automotive, through automated lead nurturing.
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additional sales are possible through cross-sells and upsells in automated after-sales campaigns.
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cheaper is the automated retention or reactivation of existing customers compared to new customer acquisition.
MARKETING AUTOMATION IN REAL-TIME
ELAINE’s real-time capable processes enable PAYBACK, for example, to respond to the use of a PAYBACK card with individualised communication in less than 10 seconds.
Thanks to ELAINE’s automated content processing, it is also possible to use over 1,000 criteria for individualisation in dialogue marketing. This means that every customer receives a completely unique newsletter that matches their personal preferences – automatically, of course.
ELAINE CAMPAIGNDESIGNER
The ELAINE CampaignDesigner is the core of ELAINE Marketing Automation and the central tool for planning, creating and controlling automated communication channels and processes (automation campaigns).
In ELAINE CampaignDesigner, you or your employees can create even the most complex, multi-stage automation campaigns simply by dragging and dropping in a graphical flow chart editor – without much technical expertise or programming knowledge.
Leading email marketers rely on ELAINE for their email marketing: highly customised, automated, real-time capable, 100% GDPR-compliant and easy to integrate with your existing system landscape.
Individualised emails for every single customer like PAYBACK! Customer retention with CRM, order and tracking data in transactional emails such as REWE! Three-digit result uplifts through multivariate testing such as RTL!
MOBILE PUSH
Mobile push as a channel in dialogue marketing offers the opportunity to interact directly and promptly with the target group by sending relevant messages to mobile devices, which ensures a high level of attention and interaction.
By personalising content and targeting, marketers can build stronger customer loyalty and achieve an improved conversion rate by addressing individual needs and preferences.
SMS
The use of SMS in dialogue marketing in combination with other marketing channels creates a consistent and holistic customer experience. The simplicity and ubiquity of SMS enables broad accessibility to the target group, allowing personalised content and targeted messages to be used effectively for improved customer loyalty and higher conversion rates.
SMS is also a cost-effective way to send time-sensitive information and connect directly with recipients, which is particularly beneficial in situations such as appointment reminders or special offers.
REQUEST A DEMO
Book a demo tour now and see ELAINE’s real-time marketing automation services for yourself.
ELAINE MARKETING AUTOMATION BENEFIFTS
- Campaign Designer: Create multi-stage campaign workflows in a clearly organised drag & drop editor.
- Trigger: Use any event in the customer lifecycle as an impetus/trigger for automated message dispatch.
- Customer interactions: Respond to customer interactions in seconds (e.g. clicks on specific offers).
- Context sensitivity: Adapt your communication to the current usage context of your customers (e.g. store visit vs. online shop).
- Integration: Use data and triggers from third-party systems to control your marketing automation campaigns without IT effort.
- Omnichannel: Integrate different channels, e.g. email, SMS, messenger, app and print in a single campaign.
- Standard: Configure standard use cases such as birthday emails with just a few clicks.
- Customised requirements: Integrate your own scripts into existing campaigns to implement highly customised requirements.