ELAINE FOR FINANCE
Valuable customer relationships
and higher sales with ELAINE
Stronger customer loyalty, high compliance standards and a better service experience
The financial sector is going through challenging times. Whether banking or insurance: Customer relationships are becoming increasingly digitalised. The point of sale is becoming less important while more and more services are being digitised.
The solution: utilise existing customer relationships better and make them more valuable. Make new customer acquisition and marketing processes more successful through automation. With an effective marketing team.
This is possible with ELAINE.
REDUCE COST OF ACQUISITION & PROCESS
The creation and optimisation of a customer-centric customer experience increases complexity and therefore costs. However, the marketing budget and marketing resources often do not grow in line with this.
Automate your customer approach and marketing processes effectively with ELAINE: individual product recommendations, online and POS coupons, personalised special offers, lifecycle automation such as welcome routes, consent management, birthday approaches, shopping basket abandonment as well as customer loyalty measures and customer-centric transaction communication.
0
%
of marketers see a customised customer experience as the key to user success.
...
0
%
of users really feel perceived as individuals
IMPROVE CUSTOMER EXPERIENCE
Customer centricity & personalisation for a perfect customer experience succeeds with ELAINE on all channels and across all entities of an organisation. Depending on the context, this includes both local market-specific offers and content customised according to customer preferences.
Use a variety of zero and first-party data to align both marketing and transactional communication more closely with customer needs.
HIGH STANDARDS FOR DATA PROTECTION & COMPLIANCE
Users are becoming increasingly sensitive to data protection and data security. This is especially true for companies that operate with sensitive data such as financial data or health data.
The aim is to gain and strengthen user trust by implementing technical and organisational measures in the area of data protection and data security. Creating trust by establishing a high level of protection and transparent communication is also an advantage over new competitors in the market.
Valesca Gräber
Digital Marketing Consultant, Key-Work
ELAINE is the perfect tool for holistic, data-based email marketing. Transactional emails and complex automations offer a wide range of possibilities for an optimal customer-centric approach. And thanks to the extensive editor, personalised mailings can be designed in no time at all.
Anika Seidl
Teamleader CRM & Loyalty, Ravensburger
ELAINE has given our email marketing a boost towards automation and personalisation, while simplifying our processes. Thanks to the flexible interface, the software could be embedded into our existing infrastructure.
Marco Müller
Expertise Lead in the area Base & Core Services , ING Germany
artegic convinced us both with their know-how and many years of experience in real-time marketing automation as well as with their high compliance and enterprise IT standards.
Melanie Morsch
Digital Customer Experience Manager, CosmosDirekt
In artegic we have found the right partner to make even better use of our customer data and to make our digital dialogue marketing even more customer-centric and efficient.
Robert Dube
Head of Video On Demand, RTL Interactive
artegic has supported us from the very beginning with its well-founded experience, both in their expertise for digital customer communication as well as with the necessary technical solution competence.
Mark Brauch
Director Directmarketing + Reach, PAYBACK GmbH, Part of the American Express Group
artegic offers us the technical solution to successfully and efficiently map the process for up to real-time personalized communication. With ELAINE we have found the right technological platform for our demanding tasks.
ELAINE FOR FINANCE BENEFIFTS
- Tap into customer data: Make your customer data legally usable for your marketing communication.
- Avoid churn: Recognise customers at risk of churn and respond with automated prevention and reactivation measures.
- Emphasise compliance: Use high compliance standards as a competitive advantage.
- Establish more direct customer contact: Enable sales partners to conduct their own digital dialogue marketing with local offers.
- Increase service quality: Accompany all service processes, e.g. contract conclusions, with high-quality transactional communication.
- Expand customer relationships: Send automated, individualised cross-sell and upsell campaigns for new or higher-priced services.
- Smoothly create legal certainty: Implement legal requirements without affecting your marketing processes.
- Optimise communication: Improve your communication for individual customer segments step by step with extensive testing options.