BONN: ELAINE technologies, provider of multichannel marketing automation and high-end email marketing, becomes part of UNITED Marketing Technologies by DuMont. UNITED unites a group of highly specialised and successful marketing technology companies such as censhare, facelift and quintly within the media and technology company DuMont. With ELAINE technologies, the portfolio is expanded by the leading German specialist for software-as-a-service solutions for real-time marketing automation via e-mail and mobile communication (SMS, messaging).
By utilizing ELAINE technologies’s Customer Engagement Platform ELAINE currently approx. 82 percent of the German Internet users are in contact with companies such as DHL, dm, BMW, Generali, ING, Payback or REWE. Worldwide, via ELAINE, each month approx. 2.7 billion e-mails, text messages and mobile messages are sent to 141 countries, and more than 60 percent of all e-commerce transactions are supported in Germany. ELAINE technologies’s management around Founder and CEO Stefan von Lieven, Founder and CTO Jörg Sayn and COO / CFO Bernd Weber will also remain on-board after the takeover by UNITED, and is supposed to continue to develop the company within the UNITED Group.
“Investing in ELAINE technologies has high strategic relevance for UNITED”, explains Dr. Christoph Bauer, CEO at DuMont and Chairman of the Advisory Board at UNITED. “Since 2017, we have been continuously complementing our established and expanded MarTech portfolio via the strategic growth field of marketing automation. This acquisition is an additional important step to be able to offer our customers the complete marketing value-creation chain from UNITED as an integrated SaaS solution with a uniform data workflow.”
Stefan von Lieven, CEO at ELAINE technologies, adds: “We very much look forward to being part of the UNITED Group in the future and being able to continue to shape our growth and the market from this environment. UNITED and ELAINE technologies fit each other magnificently: Both represent excellence, entrepreneurial spirit and successful and market-leading customer solutions.”
ELAINE technologies was founded in 2005 as artegic AG as a spin-off of the Fraunhofer Institute. Prior to the acquisition by UNITED, software investor Main Capital Partners (MCP) held the shares as investor and majority shareholder. Christian Friedrichs, Managing Director of UNITED Marketing Technologies, adds: “We would also like to thank the team of MCP, who are focused on building healthy software companies, for their part in the process. The smooth cooperation of all parties involved made it possible to handle the acquisition quickly.“
Since the establishment of the company, ELAINE technologies has been transformed from a provider with a high percentage of individual customer solutions into a scalable software-as-a-service solution with a focus on the enterprise segment. The centerpiece is the software ELAINE which enables high-end e-mail marketing, multi-channel marketing automation and optimization of transaction e-mails and also is used for the processing of highly sensitive data and business-critical communication such as, for example, from the segments of insurance, banking or healthcare. ELAINE technologies has been certified in accordance with ISO 27001 and ISO 27018, and works as a German player in total compliance with the GDPR. With more than 70 employees at the German locations in Bonn and Munich, ELAINE technologies represents sustainably successful dialog marketing with measurable results and the highest degree of effectiveness.
About UNITED Marketing Technologies by DuMont
UNITED Marketing Technologies by DuMont encompasses all participations of DuMont which were initially bundled in 2017 into its own Marketing Technology Division. Today, the UNITED Group includes the following companies: facelift (100 percent), censhare (100 percent), quintly (100 percent) and ELAINE technologies (75.1 percent) – all with a focus on scalable software-as-a-service business models in the MarTech context. Currently, 470 employees work at a total of seven locations worldwide for UNITED Marketing Technologies, which unites the advantages of great holists and numerous small specialists. The portfolio and size of the UNITED companies thus provide DuMont with a unique positioning in the global MarTech landscape. UNITED Marketing Technologies is a 100 percent subsidiary of the DuMont family-owned business.