interactive emails
Unfortunately, what is standard on the web is still a rarity in email marketing: interactive content. Although interactive content in emails is applicable in varied ways: integrated micro-shops, surveys with full navigation or daily updated content. Many use cases are directly workable within the email.
The exciting thing is that multi-level workflows are mapped within the email, users don’t have to leave the email.
Interactive emails don’t only seem innovativ, but also attract a lot of attention. Interactive elements lead to users’ higher engagement with the email’s content. The absence of media breaks creates a seamless customer experience and higher conversion rates.
In this checklist we and our partner Mayoris present you eleven uses cases for interactive emails in email marketing.
Please click on the cover and fill in the form to receive the checklist: 11 best practices demonstrating interactive emails.