20 TIPS FOR SUCCESSFUL TESTING IN EMAIL MARKETING

Checklist for
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Use the potential of testing in email marketing

Testing is optimization: Which newsletter content works particularly well with your customers? What subject lines promise the highest opening rates? Which call-to-action leads to the most clicks? With which newsletter variant do you generate the highest turnover?

In email marketing these questions are very easy to answer: Just test it! Give it a try!

Testing ist considered as a classic in email marketing, but is rarely used consistently as a structured optimization measure. Tests are easy to implement, deliver fast results and ensure significant improvements. For successful testing you don’t need a lot of customer data or complex data analytics mechanisms. Even simple newsletter a/b-tests can lead to impressive KPI improvements.

With this checklist we provide professionals as well as testing-beginners with helpful tips on how to optimize their email marketing. Among others we explain the following topics:

Which elements in email marketing can you optimize via testing?
Which testing procedures exist in email marketing?
Which general tips are there to consider (f.e. proper segmentation)?

Please fill out the form to receive the Checklist: 20 tips for successful testing in email marketing.

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