CosmosDirekt

Case Study for free download

Additional business by target group-specific reactivation campaign

Users can calculate insurance premiums for their new vehicle using the car insurance calculator on the CosmosDirekt website. If the user interrupts the process, they are asked to save their progress for later and opt in to email marketing.

Read the case study to find out how CosmosDirekt succeeded in generating additional business with 2.58 percent of car insurance calculator abandoners through a target group-specific reactivation campaign with A/B testing and intelligent use of a single customer view.

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