Payback

Case study for free download.

Efficient customisation through automated content processing

PAYBACK is one of the largest marketing platforms worldwide and reaches over 30 million users in Germany alone – across all channels. To send out more than 1 billion highly personalized emails per year, PAYBACK relies on over 1,000 selection criteria – while coordinating with over 650 partners. This is a challenge in terms of scaling, speed, and coordination.

Elaine has significantly simplified campaign management through standardized processes, centralized approval workflows, and real-time capabilities.

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That’s why you should read our case study:

See how PAYBACK saves over 25% of campaign creation time with ELAINE – despite a complex partner landscape.
Understand how standardized layouts and processes ensure scalability – even with billions of mailings.
Discover how approvals become more efficient – through structured workflows and centralized platform control.

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