BMW / JAWA

Case Study for free download

More efficient execution of test drive events

The department „Sales to Employees“ (JAWA) enables BMW Group‘s employees to purchase new vehices and young used cars, both of the BMW and MINI brands. JAWA regularly offers test drive-events to encourage interested employees to try out different models.

It’s been challenging to create a more efficient invitation management as well as logistics and vehicle planning.

The aim was to realize a consistent customer journey and to use staff ressources in a more efficient way.

The case study shows you how JAWA realized those aims through digitalization and automation of the processes and how easy marketing communication, planning and execution of customer and sales events can be with ELAINE.

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