Case Study Detlev Louis

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Centralised customer communication – personalised and multilingual

Detlev Louis is Europe’s largest retailer of motorcycle clothing and accessories, with a logistics centre in Hamburg, over 80 branches in Germany, Austria, the Netherlands and Switzerland, and 18 online shops in 12 languages.

To take customer communication to a new level, transactional emails needed to be not only more reliable and faster to send, but also more personalised and usable for marketing purposes – with a significantly shorter time-to-market. The challenge: to consolidate a fragmented system landscape with many channels, countries and languages without losing flexibility and quality.

CS_Louis_TAM_Cover_EN_Heftstyle_freigestellt

In the case study, you will learn how Detlev Louis:

Elaine also uses it for transactional emails after successful newsletter experiences – as a central, scalable platform without system breaks.
Marketing and transactional emails are consistently delivered across countries using templates – automatically in 12 language versions.
Campaigns are implemented faster without IT, controlled precisely for each branch, and full transparency is gained via a central dashboard.

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