Detlev Louis

Email marketing case study

for free download

Improved customer loyalty through highly personalized, automated communication

Detlev Louis pursues a consistent customer-centric approach in digital dialogue marketing. To this end, the company relies on extensive usage of all customer data for automated, individualized communication.

The challenge for Detlev Louis’ marketing team is to be able to react quickly and flexibly to market potentials without first having to request the data or selections needed for this from internal IT and having to configure the campaigns manually.

In this case study we show you how the Detlev Louis marketing team was enabled to independently analyse, select and implement individualized marketing campaigns.

As a result Detlev Louis improved customer satisfaction through the automated delivery of the right offer at the right time by email marketing and is able to react to market potential more quickly.

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