Case Study Saartoto

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Automated. Personalised. GDPR compliant.

Saarland-Sporttoto GmbH (Saartoto), a state-licensed lottery operator, faced the challenge of fundamentally modernizing its customer communication to reach target groups more quickly, relevantly, and consistently. At the same time, any solution had to meet the strict GDPR requirements of the gaming industry. With the introduction of a central platform, Saartoto gained a solution that combines security, automation, and flexible integration into existing systems.

In the case study, you will learn how Saartoto:

  • achieved a 50% reduction in the time required for campaign mailings
  • realised GDPR-compliant marketing at the highest level with Elaine
  • executed higher open and click rates through personalised content

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