Marketers from all sectors are facing major challenges: Competition, customer expectations, complexity and compliance requirements are increasing – marketing budgets are no longer available and spendable to the same extent as before and demand cost efficiency. Today, growth is no longer simply about acquiring new customers – companies need to consider how they can better utilise existing customer relationships and, above all, make them more valuable.
The topic of customer retention and activation is moving centre stage and marketing automation is the number one retention maker.
