Study: AI Readiness
in Email Marketing

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The future of email marketing is AI - but is your communication strategy ready?

The latest study by Entirely / Elaine analyzes 521,000 commercial emails and reveals that only 2.8% of the messages are structurally optimized for AI consumer agents such as Google Gemini, Apple Intelligence, or Microsoft Copilot. At the same time, the use of AI-powered email features is growing rapidly – more than half of users already interact with smart inboxes.

What does this mean for your company?

  • How does your industry score on the AI Readiness Score? (Spoiler: The average is 1.6 out of 100 points – and in many industries, it’s even zero.)
  • What technical and structural adjustments are needed to remain visible in the AI era?
  • How can accessibility, compliance, and data protection be systematically implemented – without adding extra work?

The study provides data-driven answers and concrete recommendations for action – specifically for marketing professionals, email experts, and digital strategists.

Register now to be among the first to receive the study!

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