ELAINE FOR RETAIL

Maximum personalisation and valuable customer relationships with Elaine.

Stronger customer loyalty, high compliance standards and a better service experience

Retail and eCommerce face considerable challenges. Fluctuating consumer demand, rising costs for customer acquisition and intense competition for growth are set against massive changes in customer expectations and technologies.

Retailers who manage to develop loyal customer relationships with a high customer lifetime value through clever marketing and CRM strategies are the winners.

INCREASE CUSTOMER LIFETIME VALUE

With ELAINE, the customer journey becomes a pleasure while maximising customer lifetime value. How? With ultra-customised campaigns and automated customer interactions.

The automated customer approach via ELAINE includes personalised special offers, lifecycle automation such as welcome routes, shopping basket abandonment and customer loyalty measures as well as customer-centric transaction communication.
transaction communication.

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%
of marketers see a customised customer experience as the key to user success.
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0
%
of users really feel perceived as individuals

IMPROVE CUSTOMER EXPERIENCE

Customer centricity & personalisation for a perfect customer experience succeeds with ELAINE on all channels and across all entities of an organisation. Depending on the context, this includes both local market-specific offers and content customised according to customer preferences.

Use a variety of zero and first-party data to align both marketing and transactional communication more closely with customer needs.

REDUCE COST OF ACQUISITION & PROCESS

The creation and optimisation of a customer-centric customer experience increases complexity and therefore costs. However, the marketing budget and marketing resources often do not grow in line with this.

Automate your customer approach and marketing processes effectively with ELAINE: individual product recommendations, online and POS coupons, personalised special offers, lifecycle automation such as welcome routes, consent management, birthday approaches, shopping basket abandonment as well as customer loyalty measures and customer-centric transaction communication.

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Book a demo

Book a demo tour now and see ELAINE’s real-time marketing automation services for yourself.

ELAINE FOR RETAIL BENEFIFTS

  • Increase sales: Provide your customers with more relevant offers, individualised according to purchase history, tracking and other data.
  • Generate additional business: Automatically remind your customers of abandoned purchases and reclaim otherwise lost sales.
  • Improve service quality: Automatically convert ugly transactional emails from your backend into customisable HTML emails.
  • Reactivate customers: Win back former and inactive customers with automated reactivation campaigns.
  • Strengthen customer loyalty: Send automated loyalty campaigns (e.g. vouchers), customised to the current customer status.
  • Reduce costs: Save time and costs by automating content processing for highly individualised communication.
  • Optimise communication: Improve your communication for individual customer segments step by step through extensive testing options.
  • Establish more direct customer contact: Enable chain stores to conduct their own digital dialogue marketing with local offers.