Unlock Growth Potential

Capture attention & delight customers with personalized messaging.

HYPER-PERSONALISATION

PAYBACK uses ELAINE to hyper-personalise its newsletter, tailored precisely to the needs and preferences of its customers:

  • Over 1,000 characteristics are used to select the appropriate customers for each ad in a highly individualised way.
  • Exactly the 7 ads per customer are determined that have the highest relevance for that customer in an email.

IMPROVE CUSTOMER EXPERIENCE

Interactive content in emails leads to greater engagement and more attention from users in email marketing – and thus to higher conversion rates! Nevertheless, interactive content is still rare in email marketing. With ELAINE, you can now easily integrate interactive content into your emails and edit it in the ELAINE Message Editor.

INTELLIGENT OMNICHANNEL

For a perfect customer experience, greater engagement and higher conversion rates, messages must reach customers with the right approach, in the right context, via the right channel and at the right moment.