OUR PARTNER AZ Direct
AZ Direct GmbH
AZ Direct, a Bertelsmann Marketing Services company, is the partner for successful data-driven cross-channel marketing with addresses, data and systems for mailings, e-mail marketing, display advertising, CRM campaigns or customer journey management, among other things. AZ Direct can reach around 72 million consumers in these channels via Germany’s largest cross-media reach. AZ Direct uses Elaine to hyper-personalise e-mail campaigns via a connected e-mail partner network of DOI e-mail lists. The focus here is on the topic of ‘digital brochures’. This involves sending highly personalised, data-driven paid media campaigns for the retail sector.
