Data, marketing and law

Whitepaper available for free download

Using data – but compliant

Data is now a key success factor in marketing: it helps to better understand target groups, manage campaigns more quickly and address customers in a more relevant and personal way. But the more data-driven marketing becomes, the more important the legal side of things becomes – because regulations such as the GDPR and growing awareness of data protection are making the handling of data more sensitive than ever.

Our whitepaper provides a concise and practical overview of what is important for the legally compliant use of data in marketing in the UK – from consent and cookies to double opt-in in email marketing. This will help you create clarity, minimise risks and make your data truly usable.

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Three reasons why you should read this whitepaper:

Gain legal certainty: The most important GDPR requirements in marketing summarised in an understandable way – for reliable compliance.
Practical knowledge for everyday use: A clear overview of cookies, consent and purpose limitation – including typical pitfalls.
Use data sensibly: Why clear consent is crucial in order to actually be able to use personal data later on.

Please complete the form to receive the whitepaper: ‘Data, Marketing and Law’.

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