Consulting and technology provider artegic AG has won an international tender for edialogue marketing technology with the BMW Group.

This is the result of a multi-level, international market analysis of emarketing solutions, in which the ELAINE FIVE Online CRM of marketing automation specialist artegic AG was convincing.

artegic will support the operation, as well as the technical conception and integration for emarketing of the BMW Group brands and markets, including BMW, BMW Motorbikes and MINI. In addition to the operation of the system, tasks will include the international email delivery, particularly, the conceptual exploitation of online dialogue marketing processes, the linking to data and process infrastructure, as well as support of the national and international operative team.

“We are happy with the decision of the BMW Group to see our commitment confirmed in the international comparison. Our solutions help companies to effectively exploit customer potentials through automation and a minimum of operative expenditure,” says Stefan von Lieven, CEO, artegic AG.