Market leader for mainboards and graphic cards introduces ELAINE eCRM technology The German branches of notebook and component manufacturer ASUS expand their channel marketing with email based services. Planned are the individualised communication for specialised dealers and marketing of premium offers amongst other services.

The basis of email supported dealer marketing is artegic’s ELAINE Online Direct Marketing Suite. Electronic trade marketing is increasingly becoming a direct and high-performance tool in the marketing mix of manufacturers for consumer electronics and hardware. In addition to current product information, dealers nowadays also expect support in their distribution. Furthermore, exclusive additional services provide customer loyalty towards the manufacturer and preferential partnerships.

ASUS, market leader for mainboards and graphic cards, set their focus on the eCRM consulting and technology provider artegic for the expansion of electronic trade marketing via email based services. In the future, not only the high-performance eCRM technology ELAINE shall be used, but also the sending of emails will be carried out via artegic’s certified SaaS data centre. Furthermore, ASUS is planning to expand its marketing and service communication towards end clients.

About ASUS

ASUS is one of the globally leading providers in the new digital era. With more than 10 000 employees, ASUS achieved corporate sales of approximately 8.1 billion US dollars in the financial year 2008. For 11 consecutive years, ASUS has been featured in the InfoTech 100 List of Business Week and it has been classified by Wall Street Journal Asia as the number 1 for best quality products from Taiwan. In 2008, more than 3000 ASUS products worldwide have received an award and ASUS took the IF Forum Award for excellent design. The company is market leader in Germany for netbooks, mainboards and graphic cards and as a notebook provider, ASUS ranks in the top 5.