CEWE, Europe’s leading photo service and successful provider in the business field of commercial online printing, relies on solutions from CRM consulting and technology provider artegic AG for digital dialogue marketing.

The core of the application is a digital dialogue marketing platform fully integrated with SAP CRM. CEWE relies on the ELAINE technology from artegic AG in order to better tailor communication to the needs of the customer. Thanks to the seamless integration with SAP CRM, campaigns can be controlled directly in SAP CRM and processed even more efficiently via content and automation processes using ELAINE technology. The Enterprise Framework technology ELAINE takes over the essential tasks for the design, individualization and dispatch of digital dialogue marketing campaigns and, thanks to its modular architecture, offers the possibility of using dialogue marketing-specific tasks for the user integrated from SAP CRM.

The process-related data exchange takes place in real-time, so that campaigns, data changes and transactions take place without time delays.

Customer orientation, efficiency, and the continuous optimisation of processes are key focal points in CEWE’s digital dialogue marketing. The integration of ELAINE has further accelerated the marketing workflow. A total of around 350 million emails are sent via this solution.

“The artegic solution makes a significant contribution to the continuous optimisation of e-mail campaigns for the benefit of our customers while at the same time relieving the burden on editors at the various locations. The main challenges were the interaction with existing SAP CRM and reporting systems. This worked very well, not least due to the experience gained by artegic,” says Conny Biniok, Head of eCRM at CEWE.

“Our ELAINE technology, as an enterprise framework, is especially designed for seamless integration with third-party systems. Integration capability is one of the most important criteria for time-to-market and increasing efficiency advantages in the context of existing infrastructures and with regard to really efficient processes. I am pleased that CEWE gives us the opportunity to once again prove the advantages of this orientation in a very comprehensive integration with SAP CRM,” says Stefan von Lieven, CEO of artegic AG.