CosmosDirekt, the largest direct insurer and largest risk life insurer in Germany, relies on solutions from the digital CRM consulting and technology provider artegic AG for its digital dialogue marketing.
The main focus of CosmosDirekt’s digital dialogue marketing is the cross-selling of different insurance products as well as a direct and individual approach to individual customers, both in customer acquisition and in communication with existing customers. CosmosDirekt’s trend-setting customer centering in the insurance sector is based, among other things, on consistent digitalization. This enables the direct insurer to implement customer-oriented and highly personalized measures. artegic supports CosmosDirekt in making the data necessary for this level of digital dialogue marketing usable and in converting it into customer-specific measures.
The award-winning ELAINE digital marketing suite from artegic handles the essential tasks of carrying out, individualising, and delivering digital dialogue marketing campaigns on time. For this purpose, several million emails are controlled every month via ELAINE and in future supplemented with cross-channel communication via mobile push messages.
CosmosDirekt communicates with customers at a variety of touchpoints along a complex customer journey. The ELAINE real-time CRM and marketing automation technology reduces the complexity of the touchpoints and the effort involved. Through the seamless integration of ELAINE with the central campaign planning in SAS, campaigns can be controlled comprehensively and handled even more efficiently via the content and automation processes of the ELAINE technology.
“Our customers are increasingly demanding a direct and individual approach to digital communication. In artegic, we have found the right partner to make even better use of our customer data and to make our digital dialogue marketing even more customer-centric and efficient. We were particularly impressed with artegic’s expertise in data concepts and ELAINE’s high flexibility in implementing customer-specific applications,” says Melanie Lismann, Head of eCustomer Experience and Services / eCosmos at CosmosDirekt.
“The demands of customers on digital dialogue marketing communication are increasing. Today, a customer-centric customer experience is a must for direct insurers. Our ELAINE technology is especially designed for the customer-specific control of communication along complex customer journeys. We are pleased to be able to realize the industry benchmark with CosmosDirekt,” says Stefan von Lieven, CEO of artegic AG.
CosmosDirekt is Germany’s leading online insurer and belongs to the international Generali Group. With a premium income of about 16.2 billion euros and more than 13.5 million customers, Generali is the second-largest primary insurance group on the German market. With simple and flexible online offers and competent personal advice around the clock CosmosDirekt sets new standards in the insurance business. The range includes private insurance, provision and investment. More than 1.8 million customers place their trust in CosmosDirekt, the world’s largest direct insurer in the life insurance sector. More at www.cosmosdirekt.de