Bonn, November 12, 2025 – ELAINE technologies has once again been honored with an award in the “Technical Innovation of the Year” category at the 22nd annual International Business Awards®— for the development of “AI-First Emails” in the age of AI consumer agents.
“AI-Ready Messaging” and “AI-First Emails” address a highly topical challenge: adapting emails for AI agents that now interpret and prioritize communication. The Elaine Customer Engagement Platform provides messages such as emails with invisible metadata that is specifically designed for AI interpretation by AI Consumer Agents. This capability has now been recognized by the expert jury.
AI agents will increasingly curate and filter brand messages in communications with customers. The use of AI assistants for organizing email inboxes is also on the rise, partly due to the introduction of corresponding functions in freemail services. For companies and marketers, this poses a significant hurdle in accessing their target audience. The problem is that AI agents often require different or more data than the actual email recipient in order to determine relevance and correctly evaluate and summarize content.
“With AI Consumer Agents acting as gatekeepers between brands and consumers – and in digital communication in general – the game of attracting attention is changing fundamentally. Companies are facing a significant loss of reach – and they don’t even realize it! With the Elaine Customer Engagement Platform, we have developed effective solutions to identify the potential use of AI consumer agents on the recipient side and to specifically include important contextual and additional information in emails in order to optimize perception and evaluation by AI agents. We are delighted that our innovative strength has been recognized with the International Business Awards,” said Stefan von Lieven, CEO of Elaine Technologies.
The International Business Awards are the world’s leading business awards program. All companies and organizations worldwide are eligible to participate, whether private or public, for-profit or non-profit, large or small. Nominations for the 2025 IBAs were received from organizations and individuals in 78 countries and regions.
Elaine has already won seven International Business and German Stevie Awards for innovation, including six gold awards.
This year, more than 3,800 nominations were submitted by companies of all sizes and from nearly every industry in a wide range of categories. The Stevie Award winners were determined based on the average ratings of more than 250 executives worldwide who served on the judging panel between May and July.
Details about the International Business Awards and the list of Stevie Award winners can be found at www.StevieAwards.com/IBA.
Further information on AI Consumer Agents: https://www.elaine.io/en/whitepaper-ai-consumer-agents/
About ELAINE technologies
ELAINE technologies GmbH was founded in 2005 and has been part of Entirely—the open ecosystem for “tailored marketing at scale”—since 2022. Entirely is building a connected world of marketing technology, bringing together the best established and innovative new solutions to unlock their full potential. Entirely uses AI in a targeted way to support marketing in its transformation from operational execution to strategy and control. Founded by Marmind, Censhare, Elaine, and Facelift, Entirely is building a whole new connected world of marketing technology – and is thus more than just a product or platform. It is a community of experts and a catalyst for marketing that matters. For more information, visit www.entirely.com.
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ELAINE technologies GmbH
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53177 Bonn
Lea Diana