In marketing, there are many ways in which companies can reach and retain their customers. Transactional emails are an often underutilised but extremely effective tool for marketers. In this article, we will show you why these mailings are invaluable for email marketing, communication with customers and the customer experience. Transactional emails are automated emails that…
Matthias Klumpe is now responsible for the successful and joint growth with the partner companies of the customer engagement platform provider ELAINE technologies GmbH in Partner Management. In his role, Matthias Klumpe reports to the Head of Customer Strategy Roland Wunderlich and is now a permanent member of his team. Prior to his…
As the new Teamlead Platform, Björn Köster is responsible for the seamless operation of the ELAINE customer engagement platform from the provider of the same name, ELAINE technologies GmbH. Björn Köster Teamlead Platform As Teamlead Platform, Björn Köster is responsible for the operation of the ELAINE platform. He is responsible for the reliable and secure…
ELAINE technologies has once again been awarded the ‘Company of the Year’ seal of approval by DEUTSCHLAND TEST and Focus-Money. As part of the DEUTSCHLAND TEST study, a total of 25 million mentions of 12,000 companies between September 2021 and August 2023 were recorded by the renowned Institute for Management and Economic Research…
In digital marketing, the ability to continuously optimize strategies is critical to success. In email marketing in particular, fine-tuning content and strategies can have a significant impact on performance. A recent survey of marketers conducted by ELAINE provides interesting insights into the relevance of testing in email marketing. Here we take a closer look at…
Does anyone still shop online these days without looking for a discount code before placing an order? Don’t we all take every opportunity to save money when shopping? For companies, discount codes are an effective way to attract customers, increase sales and raise brand awareness. But how do you actually use discount codes effectively in…
Even in the age of social media and other digital channels, email marketing remains one of the most effective methods of engaging with and reaching customers. But at a time when attention spans are short and competition for consumer attention is intense, marketers need to find creative ways to stand out from the crowd and…
The tracking of personal data on the internet is common worldwide and an important part of marketing measures. However, some companies collect considerably more data than is necessary. Apple now wants to decisively counter this phenomenon and will therefore introduce a new function with iOS 17 that will significantly strengthen data protection. Advertisers might not…
Surveys can be conducted for various purposes: Satisfaction surveys (asking for referrals), market research, data collection to individualise your cross-channel communication, etc. In our article, we show you how you can effectively use mobile channels to conduct surveys. Mobile channels are suitable for surveys in various contexts. They work especially well offline shortly after the…
“The item you want is currently out of stock” – this is certainly not the kind of message customers like to read. In the worst case, the customers look around in other shops or the order is simply forgotten. In our article, we show you the tricks you can use to avoid such churn. If…
