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What will marketing organizations look like ten years from now? It’s a question being asked in plenty of boardrooms right now — and a recent piece from Jack Dorsey’s company Block offers one of the sharpest answers yet. “From Hierarchy to Intelligence,” co-published with Sequoia, reads at first glance like a tech manifesto. Look closer…
In email marketing, a structural break is emerging: attention is no longer determined solely by the recipient, but increasingly by the recipient’s AI-enabled inbox. This shifts the optimization logic—from creative orchestration and conversion tactics toward machine-readable relevance, data structure, and trust in the sender. Those who translate this change early into strategy, operating model, and…
By Stefan von Lieven As a founder and CEO in email marketing for more than 20 years – arguably the channel most often declared “dead” in the history of digital business – I’ve learned to stay remarkably calm whenever someone announces that “XYZ is dead.” So now SaaS is dead? Not quite. What is different…
Today’s marketing landscape is characterised by increasing demands for relevance, trust and intelligent automation. Whilst digital channels account for the lion’s share of budgets, expectations regarding transparent data usage, robust governance and personalised customer engagement are also on the rise. One thing is clear: successful marketing arises where data strategy, omnichannel communication and technological progress…
2026 will be the year in which marketing technology becomes not only more efficient, but also more strategic. Artificial intelligence (AI) – especially generative AI and AI agents – is finding its way into operational processes, customers expect relevant communication across all channels, and at the same time, the requirements for data protection, data quality…
Email remains the central communication channel in digital marketing – but the requirements for successful campaigns are increasing noticeably. Increasing mailing volumes, legal requirements for accessibility, growing expectations for personalisation, and technical hygiene factors such as deliverability are presenting marketers with new challenges. At the same time, it is becoming clear that relevant, data-driven, and…
Successful customer communication today must do more than simply convey information. It thrives on standing out with relevant personalisation and creating experiences that feel truly personal rather than mechanical. ‘Delight your customer’ means exactly that: designing customer experiences that surprise positively, leave a lasting impression and trigger genuine enthusiasm. Emotionality in the customer experience…
Bonn, November 12, 2025 – ELAINE technologies has once again been honored with an award in the “Technical Innovation of the Year” category at the 22nd annual International Business Awards®— for the development of “AI-First Emails” in the age of AI consumer agents. “AI-Ready Messaging” and “AI-First Emails” address a highly topical challenge: adapting emails…
Technology, data, and emotion are merging to create a new era in marketing. Our latest infographic highlights five key facts that illustrate how artificial intelligence, personalization, and cross-channel strategies are shaping the customer experience. From AI-powered shopping assistants and automated content to email as the loyalty champion – these trends reveal what successful customer engagement…
The rules of the game in customer communication are changing fundamentally. It is no longer the recipient themselves who decides which content, offers, or products they engage with. These tasks are increasingly being taken over by digital representatives: so-called AI consumer agents. They analyze, evaluate, and filter – quickly, efficiently, and apparently always in the…
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