Infographic: Marketing 2026 – Between Relevance, Data Privacy, and Agentic AI

Communication, Kommunikation, Practical Tips, Praxistipps

Today’s marketing landscape is characterised by increasing demands for relevance, trust and intelligent automation. Whilst digital channels account for the lion’s share of budgets, expectations regarding transparent data usage, robust governance and personalised customer engagement are also on the rise. One thing is clear: successful marketing arises where data strategy, omnichannel communication and technological progress…

Martech trends for 2026: What marketers need to know now

Communication, Kommunikation, Practical Tips, Praxistipps

2026 will be the year in which marketing technology becomes not only more efficient, but also more strategic. Artificial intelligence (AI) – especially generative AI and AI agents – is finding its way into operational processes, customers expect relevant communication across all channels, and at the same time, the requirements for data protection, data quality…

Infographic: Marketing in 2026 – Between data strategy, omnichannel and automation

Communication, Kommunikation, Practical Tips, Praxistipps

Email remains the central communication channel in digital marketing – but the requirements for successful campaigns are increasing noticeably. Increasing mailing volumes, legal requirements for accessibility, growing expectations for personalisation, and technical hygiene factors such as deliverability are presenting marketers with new challenges. At the same time, it is becoming clear that relevant, data-driven, and…

Delight your customer – How personalised experiences create genuine enthusiasm

Communication, Kommunikation, Practical Tips, Praxistipps

Successful customer communication today must do more than simply convey information. It thrives on standing out with relevant personalisation and creating experiences that feel truly personal rather than mechanical. ‘Delight your customer’ means exactly that: designing customer experiences that surprise positively, leave a lasting impression and trigger genuine enthusiasm.   Emotionality in the customer experience…

ELAINE by Entirely wins International Business Award in the ‘Technical Innovation of the Year’ category

Aktuelles|Presse, News, News, Press

Bonn, November 12, 2025 – ELAINE technologies has once again been honored with an award in the “Technical Innovation of the Year” category at the 22nd annual International Business Awards®— for the development of “AI-First Emails” in the age of AI consumer agents.  “AI-Ready Messaging” and “AI-First Emails” address a highly topical challenge: adapting emails…

Infographic: Between AI, Customer Experience, and Relationship Management

Communication, Kommunikation, Practical Tips, Praxistipps

Technology, data, and emotion are merging to create a new era in marketing. Our latest infographic highlights five key facts that illustrate how artificial intelligence, personalization, and cross-channel strategies are shaping the customer experience. From AI-powered shopping assistants and automated content to email as the loyalty champion – these trends reveal what successful customer engagement…

AI consumer agents are transforming marketing – and companies must respond

Communication, Kommunikation, Practical Tips, Praxistipps

The rules of the game in customer communication are changing fundamentally. It is no longer the recipient themselves who decides which content, offers, or products they engage with. These tasks are increasingly being taken over by digital representatives: so-called AI consumer agents. They analyze, evaluate, and filter – quickly, efficiently, and apparently always in the…

New structure, strong team, clear ambition: Entirely AG will drive the realignment of marketing technologies worldwide

Aktuelles|Presse, News, News, Press

The marketing technology landscape is fragmented and complex. With the founding of Entirely AG, DuMont is bundling its MarTech activities under one roof – and pursuing a clear ambition: to offer companies worldwide an open, AI-supported ecosystem for tailored marketing at scale. Entirely is thus positioning itself as a strong European answer to the growing…

Marketing reimagined: AI-powered personalization as a game changer

Communication, Kommunikation, Practical Tips, Praxistipps

Standard emails, generic campaigns, and uniform content are no longer a recipe for success. Today’s customers expect more—relevance, speed, and personalized experiences across all channels. Artificial intelligence (AI) makes this possible: AI-powered personalization is making email marketing the most effective channel ever. In this article, we show why AI is worth using for personalization, what…