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Standard emails, generic campaigns, and uniform content are no longer a recipe for success. Today’s customers expect more—relevance, speed, and personalized experiences across all channels. Artificial intelligence (AI) makes this possible: AI-powered personalization is making email marketing the most effective channel ever. In this article, we show why AI is worth using for personalization, what…
Whether it’s policies, contract changes, or account statements – every day, banks and insurance companies send thousands of documents by mail. But this analog process is not only time-consuming and expensive; it also no longer meets the expectations of digitally savvy customers. In an industry where trust and efficiency are paramount, switching from physical mail…
ELAINE continues to expand its management team and welcomes Fabian Simoneit as Chief Delivery Officer. In his new role, Fabian will be responsible for strategically increasing customer focus and leading the delivery and product management departments. He reports directly to CEO Stefan von Lieven and is a permanent member of the Executive Leadership Team. With…
With the entry into force of the Accessibility Improvement Act (BFSG) on June 28, 2025, the topic of accessibility is coming into focus for many companies. The law requires companies to make digital products and services accessible in order to make them accessible to people with disabilities. But what does this mean specifically for companies,…
Torsten Franz is joining Vanessa Sonders’ team with immediate effect and will focus on new customer acquisition in his role as Account Executive at ELAINE technologies. With over 18 years of experience in the enterprise environment, Torsten Franz brings extensive expertise in the SaaS and software sales business. He has previously worked for the Norwegian…
The rapid development of artificial intelligence (AI) has changed the potential for numerous industries in recent years – and email marketing is no exception. The use of AI opens up completely new opportunities for B2C companies and marketing teams: Automated processes, personalisation on a new level and increased relevance of messages promise to make the…
Dr. Oliver Friedrich is taking over as Director of Finance, responsible for managing all financial activities at ELAINE technologies GmbH. In his role as Director of Finance, he will steer ELAINE’s sustainable growth and focus on the further development of financial processes and tools. He will report directly to CEO Stefan von Lieven. Dr. Oliver…
The world of marketing has undergone a massive transformation in recent years. With the development of new technologies and the rising expectations of consumers, the demands on marketing strategies have also changed. Omnichannel is a strategy that has been around for some time. It aims to offer a standardised customer experience across all channels. The…
In digital marketing, the continuous optimisation of email campaigns is crucial to achieve the best results. However, traditional A/B testing can be time-consuming and is not always accurate enough to fully understand customer needs. This is where artificial intelligence (AI) comes into play. AI-based testing methods enable automated and more precise analysis of email campaigns…
With Entirely, DuMont, one of Germany’s leading media and technology companies, is unveiling the first open, international MarTech ecosystem. The launch is scheduled for the first half of 2025. Entirely aims to connect world-leading MarTech applications, providing companies with a unique, seamlessly integrated system for their individual marketing needs. The timing is perfect: Corporate…
