The power of testing in email marketing: findings from the ELAINE survey

In digital marketing, the ability to continuously optimize strategies is critical to success. In email marketing in particular, fine-tuning content and strategies can have a significant impact on performance. A recent survey of marketers conducted by ELAINE provides interesting insights into the relevance of testing in email marketing. Here we take a closer look at…

The power of discount codes in email marketing: 6 tips for the right use

Does anyone still shop online these days without looking for a discount code before placing an order? Don’t we all take every opportunity to save money when shopping? For companies, discount codes are an effective way to attract customers, increase sales and raise brand awareness. But how do you actually use discount codes effectively in…

IOS17 Update: What will happen to link tracking?

The tracking of personal data on the internet is common worldwide and an important part of marketing measures. However, some companies collect considerably more data than is necessary. Apple now wants to decisively counter this phenomenon and will therefore introduce a new function with iOS 17 that will significantly strengthen data protection. Advertisers might not…

Surveys using mobile channels

Surveys can be conducted for various purposes: Satisfaction surveys (asking for referrals), market research, data collection to individualise your cross-channel communication, etc. In our article, we show you how you can effectively use mobile channels to conduct surveys. Mobile channels are suitable for surveys in various contexts. They work especially well offline shortly after the…

The eye catcher in the inbox: Why a good subject line is important for the open rate

We all know it. Every day we receive countless newsletters and promotional emails with seemingly unbeatable offers. With this flood of information and overflowing inboxes, it is important to stand out from the crowd. Within seconds, recipients decide whether to open your email or not. In many cases, optimising subject lines can therefore have a…