Infographic: Marketing in 2026 – Between data strategy, omnichannel and automation

Communication, Kommunikation, Practical Tips, Praxistipps

Email remains the central communication channel in digital marketing – but the requirements for successful campaigns are increasing noticeably. Increasing mailing volumes, legal requirements for accessibility, growing expectations for personalisation, and technical hygiene factors such as deliverability are presenting marketers with new challenges. At the same time, it is becoming clear that relevant, data-driven, and…

Delight your customer – How personalised experiences create genuine enthusiasm

Communication, Kommunikation, Practical Tips, Praxistipps

Successful customer communication today must do more than simply convey information. It thrives on standing out with relevant personalisation and creating experiences that feel truly personal rather than mechanical. ‘Delight your customer’ means exactly that: designing customer experiences that surprise positively, leave a lasting impression and trigger genuine enthusiasm.   Emotionality in the customer experience…

ELAINE by Entirely wins International Business Award in the ‘Technical Innovation of the Year’ category

Aktuelles|Presse, News, News, Press

Bonn, November 12, 2025 – ELAINE technologies has once again been honored with an award in the “Technical Innovation of the Year” category at the 22nd annual International Business Awards®— for the development of “AI-First Emails” in the age of AI consumer agents.  “AI-Ready Messaging” and “AI-First Emails” address a highly topical challenge: adapting emails…

Infographic: Between AI, Customer Experience, and Relationship Management

Communication, Kommunikation, Practical Tips, Praxistipps

Technology, data, and emotion are merging to create a new era in marketing. Our latest infographic highlights five key facts that illustrate how artificial intelligence, personalization, and cross-channel strategies are shaping the customer experience. From AI-powered shopping assistants and automated content to email as the loyalty champion – these trends reveal what successful customer engagement…

AI consumer agents are transforming marketing – and companies must respond

Communication, Kommunikation, Practical Tips, Praxistipps

The rules of the game in customer communication are changing fundamentally. It is no longer the recipient themselves who decides which content, offers, or products they engage with. These tasks are increasingly being taken over by digital representatives: so-called AI consumer agents. They analyze, evaluate, and filter – quickly, efficiently, and apparently always in the…

New structure, strong team, clear ambition: Entirely AG will drive the realignment of marketing technologies worldwide

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The marketing technology landscape is fragmented and complex. With the founding of Entirely AG, DuMont is bundling its MarTech activities under one roof – and pursuing a clear ambition: to offer companies worldwide an open, AI-supported ecosystem for tailored marketing at scale. Entirely is thus positioning itself as a strong European answer to the growing…

Marketing reimagined: AI-powered personalization as a game changer

Communication, Kommunikation, Practical Tips, Praxistipps

Standard emails, generic campaigns, and uniform content are no longer a recipe for success. Today’s customers expect more—relevance, speed, and personalized experiences across all channels. Artificial intelligence (AI) makes this possible: AI-powered personalization is making email marketing the most effective channel ever. In this article, we show why AI is worth using for personalization, what…

Digital mail delivery: efficiency, compliance, and customer satisfaction combined

Communication, Kommunikation, Practical Tips, Praxistipps

Whether it’s policies, contract changes, or account statements – every day, banks and insurance companies send thousands of documents by mail. But this analog process is not only time-consuming and expensive; it also no longer meets the expectations of digitally savvy customers. In an industry where trust and efficiency are paramount, switching from physical mail…

Fabian Simoneit is the new Chief Delivery Officer at ELAINE technologies

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ELAINE continues to expand its management team and welcomes Fabian Simoneit as Chief Delivery Officer. In his new role, Fabian will be responsible for strategically increasing customer focus and leading the delivery and product management departments. He reports directly to CEO Stefan von Lieven and is a permanent member of the Executive Leadership Team. With…

Digital accessibility: How companies successfully implement the BFSG

Communication, Kommunikation, Practical Tips, Praxistipps

With the entry into force of the Accessibility Improvement Act (BFSG) on June 28, 2025, the topic of accessibility is coming into focus for many companies. The law requires companies to make digital products and services accessible in order to make them accessible to people with disabilities. But what does this mean specifically for companies,…