Infographic: Marketing 2026 – Between Relevance, Data Privacy, and Agentic AI

Communication, Kommunikation, Practical Tips, Praxistipps

Today’s marketing landscape is characterised by increasing demands for relevance, trust and intelligent automation. Whilst digital channels account for the lion’s share of budgets, expectations regarding transparent data usage, robust governance and personalised customer engagement are also on the rise. One thing is clear: successful marketing arises where data strategy, omnichannel communication and technological progress…

Data, Marketing, and Law – Why the correct handling of data is becoming increasingly important

Communication, Kommunikation, Practical Tips, Praxistipps

Data has become an indispensable part of modern marketing. Customers expect a personal, relevant, and data-driven approach. At the same time, legal pressure is increasing. Anyone who wants to communicate successfully needs a solid understanding of how data may be collected and used. This blogpost highlights what is permitted specifically in Germany. Why legally compliant…

Martech trends for 2026: What marketers need to know now

Communication, Kommunikation, Practical Tips, Praxistipps

2026 will be the year in which marketing technology becomes not only more efficient, but also more strategic. Artificial intelligence (AI) – especially generative AI and AI agents – is finding its way into operational processes, customers expect relevant communication across all channels, and at the same time, the requirements for data protection, data quality…

Infographic: Marketing in 2026 – Between data strategy, omnichannel and automation

Communication, Kommunikation, Practical Tips, Praxistipps

Email remains the central communication channel in digital marketing – but the requirements for successful campaigns are increasing noticeably. Increasing mailing volumes, legal requirements for accessibility, growing expectations for personalisation, and technical hygiene factors such as deliverability are presenting marketers with new challenges. At the same time, it is becoming clear that relevant, data-driven, and…

Delight your customer – How personalised experiences create genuine enthusiasm

Communication, Kommunikation, Practical Tips, Praxistipps

Successful customer communication today must do more than simply convey information. It thrives on standing out with relevant personalisation and creating experiences that feel truly personal rather than mechanical. ‘Delight your customer’ means exactly that: designing customer experiences that surprise positively, leave a lasting impression and trigger genuine enthusiasm.   Emotionality in the customer experience…

Empower your customer – Enabling customers to participate in personalization

Communication, Kommunikation, Practical Tips, Praxistipps

Personalization delivers its full value when people help shape the content and manage their settings. “Empower your customer” means involving customers in both communication and personalization. This creates transparency, relevance, and an improved brand experience at every touchpoint. According to McKinsey, 76 percent said that receiving personalized communication was a key factor in considering a…

Infographic: Between AI, Customer Experience, and Relationship Management

Communication, Kommunikation, Practical Tips, Praxistipps

Technology, data, and emotion are merging to create a new era in marketing. Our latest infographic highlights five key facts that illustrate how artificial intelligence, personalization, and cross-channel strategies are shaping the customer experience. From AI-powered shopping assistants and automated content to email as the loyalty champion – these trends reveal what successful customer engagement…

Reach your customer – AI-ready and orchestrated across all channels

Communication, Kommunikation, Practical Tips, Praxistipps

Companies are increasingly relying on omnichannel communication to reach their customers in a targeted way. Those who communicate consistently via channels such as email, mobile push, SMS, WhatsApp, and even print, and who make offers at the right time in the right context, not only increase brand loyalty but also boost revenue. An analysis of…