IOS17 Update: What will happen to link tracking?

The tracking of personal data on the internet is common worldwide and an important part of marketing measures. However, some companies collect considerably more data than is necessary. Apple now wants to decisively counter this phenomenon and will therefore introduce a new function with iOS 17 that will significantly strengthen data protection. Advertisers might not…

Classic meets mobile: Common advertising measures in mobile marketing channels

Classic or common advertising measures, such as discount promotions, can of course also be distributed in mobile marketing channels. SMS, push notification or mobile messages: these formats are just as suitable as newsletters as e-mails. In our article, we show you how you can cleverly use “classic” advertising measures in mobile channels. Just like email,…

Surveys using mobile channels

Surveys can be conducted for various purposes: Satisfaction surveys (asking for referrals), market research, data collection to individualise your cross-channel communication, etc. In our article, we show you how you can effectively use mobile channels to conduct surveys. Mobile channels are suitable for surveys in various contexts. They work especially well offline shortly after the…