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Standard emails, generic campaigns, and uniform content are no longer a recipe for success. Today’s customers expect more—relevance, speed, and personalized experiences across all channels. Artificial intelligence (AI) makes this possible: AI-powered personalization is making email marketing the most effective channel ever. In this article, we show why AI is worth using for personalization, what…
In today’s fast-paced digital world, many companies are rethinking their marketing technology strategy. Traditional, monolithic marketing platforms are becoming increasingly less important, with more and more companies turning to Composable MarTech Stacks instead. This modular architecture enables marketing departments to flexibly and individually configure their technology environment. The potential of this approach is particularly impactful…
Whether it’s policies, contract changes, or account statements – every day, banks and insurance companies send thousands of documents by mail. But this analog process is not only time-consuming and expensive; it also no longer meets the expectations of digitally savvy customers. In an industry where trust and efficiency are paramount, switching from physical mail…
With the entry into force of the Accessibility Improvement Act (BFSG) on June 28, 2025, the topic of accessibility is coming into focus for many companies. The law requires companies to make digital products and services accessible in order to make them accessible to people with disabilities. But what does this mean specifically for companies,…
The rapid development of artificial intelligence (AI) has changed the potential for numerous industries in recent years – and email marketing is no exception. The use of AI opens up completely new opportunities for B2C companies and marketing teams: Automated processes, personalisation on a new level and increased relevance of messages promise to make the…
The world of marketing has undergone a massive transformation in recent years. With the development of new technologies and the rising expectations of consumers, the demands on marketing strategies have also changed. Omnichannel is a strategy that has been around for some time. It aims to offer a standardised customer experience across all channels. The…
In digital marketing, the continuous optimisation of email campaigns is crucial to achieve the best results. However, traditional A/B testing can be time-consuming and is not always accurate enough to fully understand customer needs. This is where artificial intelligence (AI) comes into play. AI-based testing methods enable automated and more precise analysis of email campaigns…
In marketing, there are many ways in which companies can reach and retain their customers. Transactional emails are an often underutilised but extremely effective tool for marketers. In this article, we will show you why these mailings are invaluable for email marketing, communication with customers and the customer experience. Transactional emails are automated emails that…
In digital marketing, the ability to continuously optimize strategies is critical to success. In email marketing in particular, fine-tuning content and strategies can have a significant impact on performance. A recent survey of marketers conducted by ELAINE provides interesting insights into the relevance of testing in email marketing. Here we take a closer look at…
Does anyone still shop online these days without looking for a discount code before placing an order? Don’t we all take every opportunity to save money when shopping? For companies, discount codes are an effective way to attract customers, increase sales and raise brand awareness. But how do you actually use discount codes effectively in…
