Classic or common advertising measures, such as discount promotions, can of course also be distributed in mobile marketing channels. SMS, push notification or mobile messages: these formats are just as suitable as newsletters as e-mails. In our article, we show you how you can cleverly use “classic” advertising measures in mobile channels.
Just like email, mobile dialogue marketing channels can of course also be used for “classic” advertising measures, e.g. for newsletters in SMS, mobile message or push notification format.
Focus on a single offer, otherwise the message quickly becomes confusing. You can also integrate pictures in SMS messages if you send them as MMS.
It is important to have a seamless transition between mobile channel and shop as well as a clear demarcation between offers in your email newsletter and your mobile newsletters. Don’t just send the same offers in different channels and use insights from the response data in one channel to optimise the other channels as
SMS and mobile messages are particularly suitable for coupons that can be redeemed in a stationary location, e.g. for a purchase or a visit to a restaurant. If technically possible, send coupons context sensitively, e.g. a shopping voucher a few hours before your customer usually visits your restaurant or shortly before their weekly shopping.
This is a use case from our Whitepaper: Mobile omnichannel in digital dialogue marketing. With the help of 9 further exciting use cases, we will show you how you can expand and optimise your digital dialogue marketing with mobile channels.
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