Encouraging customers to make regular purchases is the original goal in retail. Marketing automation supports you in implementing simple but effective loyalty programs with child‘s play, e.g. to motivate customers to make follow-up purchases or increase the value of shopping carts with the help of staggered vouchers. In the example, each purchase is checked to…
Especially for paid content or software products, test accesses, or trial phases are an effective way to attract and convince new users. The user can try out the service first and does not have to buy a pig in a poke. With automated campaigns marketing automation supports you in converting users from testers to buyers…
With Marketing automation you increase the efficiency of your campaigns and also the number of potential customers many times over. But marketing technology stacks can be very complex and thereby unmanagable. There are many different systems that perform marketing automation tasks: Shop Systems CRM-Systems E-Mail Marketing Systems Campaign Management Systems Granular solutions for individual use…
Satisfied customers are good customers. So why not ask about satisfaction? Take the opportunity to take care of the dissatisfied ones. Thank the satisfied ones and ask them to recommend you. In the example, a satisfaction follow-up is sent automatically 7 and 180 days after a transaction. In the first case, to determine satisfaction immediately…
A customer feels annoyed by one of your marketing automation campaigns, for instance a lead nurturing route in B2B, and wants to unsubscribe from it? That’s a bummer, but it happens. However, it does not have to be a reason to completely unsubscribe the customer from all your communication. After all, maybe they want to…
Personalization or individualization, in other words the adaptation of communication to customers’ personal data, is closely related to marketing automation. But what happens when the required data is not available? Many marketers forget to set up a fallback for this case. Personal data can be used … …as a trigger, for example the date of…
The more stakeholders are involved in your email marketing, the more complex the coordination between them usually is. In addition to creating clear responsibilities or transparent processes, you can also reduce this complexity by using stakeholder-specific technology apps. There is a central technology, e.g. artegic ELAINE in email marketing, but not every stakeholder has access…
Only 28 percent of the companies in the DACH region use marketing automation systems. This is the result of the current study “Marketing Automation in DACH” by the Institute for Sales and Marketing Automation. Although 42 percent of the companies plan to use the system in the next 24 months, slightly less than 30 percent…
We take a look back at the Marketing Automation year 2016 and summarize 10 important Marketing Automation Facts 2016 in a comprehensive infographic.
We summarized 5 digital Marketing Trends 2018. Trend 1: Customer-centric Experience – The Digital Dialogue Takes the Lead in the Transformation The digital transformation is led by a radical customer focus in marketing. Customer demand for of a best-in-class experience and personal appreciation can only be achieved in marketing in the context of an increasingly…