Increase revenue with staggered vouchers

Encouraging customers to make regular purchases is the original goal in retail. Marketing automation supports you in implementing simple but effective loyalty programs with child‘s play, e.g. to motivate customers to make follow-up purchases or increase the value of shopping carts with the help of staggered vouchers. In the example, each purchase is checked to…

Control your marketing automation campaigns centrally

With Marketing automation you increase the efficiency of your campaigns and also the number of potential customers many times over. But marketing technology stacks can be very complex and thereby unmanagable. There are many different systems that perform marketing automation tasks: Shop Systems CRM-Systems E-Mail Marketing Systems Campaign Management Systems Granular solutions for individual use…

Avoid missing fallbacks in marketing automation

Personalization or individualization, in other words the adaptation of communication to customers’ personal data, is closely related to marketing automation. But what happens when the required data is not available? Many marketers forget to set up a fallback for this case. Personal data can be used … …as a trigger, for example the date of…

More efficient email marketing through stakeholder-specific technology apps

The more stakeholders are involved in your email marketing, the more complex the coordination between them usually is. In addition to creating clear responsibilities or transparent processes, you can also reduce this complexity by using stakeholder-specific technology apps. There is a central technology, e.g. artegic ELAINE in email marketing, but not every stakeholder has access…