Email marketing is one of the most important marketing tools for companies: according to the study „Email marketing benchmark 2022“ by DDV Deutscher Dialogmarketing Verband e.V. and Absolit Dr. Schwarz Consulting, Waghäusel 99% make use of email marketing to get in touch with customers. Email marketing is also highly suitable for customer acquisition. Apart from…
Birthday mails are classics. Vouchers and congratulations for anniversary are a proven element that has become a standard in communication between customer and company. Whether by postal or electronic way, many companies make use of the birthday greeting to bind the customer. Accordingly, the customer’s attention is low, even more on his birthday. With the…
One of the great benefits of email marketing is the low degree of wastage. A user, who subscribes to your newsletter is most likely interested in your promotions or your company. However, if you only rely on this interest, you give away potential. By using welcome emails, you can significantly increase the user loyalty from…
There is a variety of tips and guidelines to optimise email marketing in this blog. One of the best optimisation measures however remains simply to test what works best with users. We have compiled 50 factors which you can test in email marketing. Send time (date and time) Send frequency (how often do you send…
Product and brand preferences, interests, attitudes, opinions, social contacts, sociodemographic aspects, locations and movement patterns – companies know more about their customers than ever before, or at least they have the technical possibilities to find out. Deliberately or unaware, consumers leave a multitude of data on every digital touchpoint they cross. These information can be…
Organisers of webinars, conferences and other B2B events are faced with a number of tasks: They must find prospective customers for the event, generate registrations, take care that the registered users actually assist the event, and potentially contact the participants again subsequently to the event. We will show you how to cover the entire B2B…
We summarized 5 digital Marketing Trends 2018. Trend 1: Customer-centric Experience – The Digital Dialogue Takes the Lead in the Transformation The digital transformation is led by a radical customer focus in marketing. Customer demand for of a best-in-class experience and personal appreciation can only be achieved in marketing in the context of an increasingly…
The Customer Relationship Management – CRM – should control the relationship between customers and companies. Increasing customer expectations and the growing speed in which customers interact substantially affect the CRM. Another important trend beyond data understanding and speed of analysis in interactions is challenging companies. This type of relationship between companies and consumers is significantly…
According to an online study by German TV broadcasters ARD/ZDF, 78% of all German onliners (30.7 million people over the age of 14) are already using the internet on a smartphone. However, for many companies mobile marketing still means only adapting measures known from the desktop internet for mobile usage. Furthermore, the mobile context of…
The Internet of Things – the linking of smart products is tipped off as the next big revolution in information technology. A revolution which has the potential to significantly influence – if not dissolve and rearrange – the structures of whole industries, supply chains and competition rules. These changes also affect the digital direct marketing,…