|
|
The use of email marketing implies the development of a clear and structured strategy. This includes the definition of concrete email marketing targets, which are to be reached through individual measures, e.g. newsletters, stand-alone campaigns or transaction emails. We have compiled an overview of the most important goals, which can be pursued with email marketing.…
Organisers of webinars, conferences and other B2B events are faced with a number of tasks: They must find prospective customers for the event, generate registrations, take care that the registered users actually attend the event, and potentially contact the participants again subsequently to the event. We will show you how to cover the entire b2b…
In 2010, digital marketing recorded a disproportionately high growth. However, in the maze of possibilities, it is essential not to lose sight of important targets. Many companies are infected by the general euphoria surrounding social media, without having done their overall homework. For the year end, we have summed up a preview of what will…
The social media communications of companies and brands are currently still – despite the massive increase in importance – being carried out in a largely isolated manner, and focus on the mere distribution of information. ELAINE FIVE, the new eCRM software suite of the technology provider, artegic, overcomes the stage of isolated applications and places…
Email-supported marketing offers a variety of benefits. Amongst the most important is the option of exact measurement and the possibility to specifically optimise campaigns. Instead of relying on a crystal ball or someone’s personal opinion, the precise analysis of different variants of a mailing makes it possible to draw real conclusions for future marketing. Generally,…
Users decide within seconds, whether an email is worth reading or not. Are you able to catch the reader’s attention during this brief window? We have compiled six tips for effective subject lines: Tackle curiosity First of all, it is important to tackle the reader’s interest. With subject lines, which only contain the words “Newsletter…
Quick, simple and cost-effective – this is how managers in industrial enterprises rate their experiences with email marketing. No wonder that almost three thirds of enterprises can see a significant increase in email-supported direct marketing. This was the result of a study of 685 top companies from different industrial sectors, carried out by eCRM consulting and…
Successful customer loyalty is a key in Business to Business (B2B) markets – especially in economically demanding times. In the search for efficient marketing methods for sales and customer retention, online channels continue to gain momentum. Leading these is email marketing with clear advantages such as speed, effectiveness and low costs. And the possibilities of…
Interested, attentive and active newsletter subscribers are always the goal in permission marketing. In reality, this is contradicted by a number of mostly non-specific and irrelevant advertising messages, intruding upon us at every opportunity. So, how is it possible to increase relevance, tackle interest and enthuse individual recipients in a sustainable way? Publishers and media…
You are currently viewing a placeholder content from Facebook. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from Instagram. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from X. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More Information