How to win opt-ins via double opt-in-mails and explaining the registration process

A necessary part of opt-in acquisition is sending a double opt-in email. In this post, we show you how to increase the likelihood of an opening and confirmation of the user by announcing the double opt-in email, explaining the registration process and optimizing double opt-in-mails.   1. Announce double opt-in-mail Announcing the double opt-in email…

How to win opt-ins via affiliates, print and out of home

Generating as many opt-ins as possible for successful email marketing campaigns often requires creativity. In our last post we showed how to win opt-ins via partnered newsletters & standalones, co-registration and co-sponsoring. This time we are looking at address acquisition via affiliates, print and out of home.   1. Affiliates Affiliate marketing, using third party…

From partnered newsletters to co-sponsoring: 3 tips on how to win opt-ins

There are many ways to generate opt-ins for your email marketing through your own channels. We show you how to win additional opt-ins via partnered newsletters & standalones, co-registration and co-sponsoring.   1. Partnered newsletters & standalones Ads in a wide variety of formats can also be booked in thematically matching newsletters from other companies.…