IOS17 Update: What will happen to link tracking?

The tracking of personal data on the internet is common worldwide and an important part of marketing measures. However, some companies collect considerably more data than is necessary. Apple now wants to decisively counter this phenomenon and will therefore introduce a new function with iOS 17 that will significantly strengthen data protection. Advertisers might not…

Classic meets mobile: Common advertising measures in mobile marketing channels

Classic or common advertising measures, such as discount promotions, can of course also be distributed in mobile marketing channels. SMS, push notification or mobile messages: these formats are just as suitable as newsletters as e-mails. In our article, we show you how you can cleverly use “classic” advertising measures in mobile channels. Just like email,…

Email marketing in the mobile omnichannel marketing mix

Omnichannel marketing is not the same as multi- or cross-channel marketing. When email marketing merges with mobile dialogue marketing channels such as SMS, push notification and/or messenger, then we are talking about mobile omnichannel in digital dialogue marketing. Here, a single customer view and real-time-capable processes make up omnichannel marketing. Find out why email belongs…