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A necessary part of opt-in acquisition is sending a double opt-in email. In this post, we show you how to increase the likelihood of an opening and confirmation of the user by announcing the double opt-in email, explaining the registration process and optimizing double opt-in-mails. 1. Announce double opt-in-mail Announcing the double opt-in email…
Generating as many opt-ins as possible for successful email marketing campaigns often requires creativity. In our last post we showed how to win opt-ins via partnered newsletters & standalones, co-registration and co-sponsoring. This time we are looking at address acquisition via affiliates, print and out of home. 1. Affiliates Affiliate marketing, using third party…
Email marketing is a classic in the digital dialog marketing of B2B companies, whether they are suppliers, mechanical engineering specialists or wholesalers. With the highest return on investment of all digital marketing channels, email marketing is an indispensable component in the digital marketing mix of B2B companies. In B2B, personal contact has a major role…
We are sure that you have a lot to tell your customers. So many attractive offers, exciting content, irresistible discount promotions, etc. are waiting to be presented to the customer. Why not use your marketing automation campaigns for that? Because marketing automation thrives on context. The communicated content must always fit the current context of…
In B2B, content marketing is widely used and highly effective. Instead of aggressively promoting your company, products or brands, you address users with editorial content in content marketing. Current market information, studies, industry reports or checklists are usually more exciting for users than product news and press releases. If you become an important source of…
Email marketing is permission marketing. This is why opt-ins are the basis for the success of every email marketing campagne. In this post we show you how to win opt-ins with mobile contexts, like QR-Codes, SMS/ messenger inbound, chatbots, bluetooth, registration for wifi and apps. 1. QR codes QR codes are displayed in almost…
If your Marketing Automation system allows it, a marketing automation campaign can be as complex as you want. Theoretically, you could map your entire customer dialog with all use cases in one large marketing automation campaign. But again, complexity can quickly become a killer if your campaigns lack focus. Automation should reduce complexity, not…
The Dark Mode is already established in the digital world. Browser, apps, operating systems, messenger – most of these applications now offer the display adjustment, where light elements, like texts, graphs, icons, ui elements etc. are presented on a dark background. Many email clients offer the Dark Mode, too. This is why email marketers should…
In some marketing automation campaigns, fast reactions are essential. The customer clicks, buys, reaches a certain customer status or triggers something else and the reaction, for example sending a follow-up message, must be immediate. Because the right moment and context are quite crucial for the success of the campaign! Many marketing automation campaigns and solutions…
Discounts, raffles, coupons: In this post we give you 6 tips on how to make a newsletter-registration more attractive using little extra-gifts and generate new opt-ins. 1. Discounts for newsletter registration Discounts, vouchers or benefits such as free shipping make a newsletter registration more attractive and also provide an incentive to buy directly. If…
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