What connects marketing, sales and support? They all want an impeccably maintained CRM database. At best, it contains data on customers that can be used to target marketing activities, the sales team can personalise offers, and data that enables support to solve problems efficiently. But how do you get all this relevant information, and how…
A sustainable customer relationship, a consistently positive customer experience, a perfect customer journey, being able to address users with the right content at the right moment – that’s what marketing teams strive for. Goals that remain unattainable without user data. But the end of third party data is coming, the term zero party data is…
Marketing without data has become almost unthinkable. But why is the use of third-party data problematic in the future and how can marketers still obtain data? Companies will probably have to build up their own databases. Email will play a major role in this. The relevance of data in marketing probably needs no further discussion.…
Gaining as many opt-ins as possible is a critical success factor in email marketing campaigns. However, the focus should also be on retaining existing contacts and preventing unsubscribes. In this post, you’ll find six tips for alternatives to unsubscribing. 1. Frequency There are various reasons why users unsubscribe from a newsletter. The most common…
A necessary part of opt-in acquisition is sending a double opt-in email. In this post, we show you how to increase the likelihood of an opening and confirmation of the user by announcing the double opt-in email, explaining the registration process and optimizing double opt-in-mails. 1. Announce double opt-in-mail Announcing the double opt-in email…
Generating as many opt-ins as possible for successful email marketing campaigns often requires creativity. In our last post we showed how to win opt-ins via partnered newsletters & standalones, co-registration and co-sponsoring. This time we are looking at address acquisition via affiliates, print and out of home. 1. Affiliates Affiliate marketing, using third party…
Winning opt-ins is essential for a succesful and lasting email marketing. In this post we show you how to win opt-ins with raffle boxes, registrations at terminals, registrations via tablet, write-in lists, participation cards, receipts and photo boxes – directly at the point of sale. 1. Raffle Box A business card box, combined with…
Opt-ins are the basis for the success of every email marketing campagne. In this post we show you how to win opt-ins with display ads, Facebook & Instagram lead ads, Twitter lead generation cards, LinkedIn & Xing ads as well as Google ads. 1. Display ads The classic display or banner ad offers a…
Grab your users’ attention with personalized effects in your emails. Personalize a news ticker with both the user’s name and other personal data such as loyalty status or purchase history. For even more attention, combine the news ticker with a simulated daily newscast or other elements familiar from news formats. Differentness, individuality and surprise effect…
Opt-ins are one of the key success factors in email dialogue marketing. The more contacts that have agreed to be marketed by email, the greater the leverage in all measures. It is particularly your own contact points with the potential target group at which you should consistently acquire opt-ins. In this post, we show you…