Daily Archives: 21. June 2023

Transactional messages in the mobile omnichannel marketing mix

Communication, KommunikationBy Mieke Afschrift 21. June 2023

In our article Email marketing in the mobile omnichannel marketing mix, you can read what constitutes a mobile omnichannel marketing mix and why email has a firm place here. In this article, we will now present an effective use case for mobile channels in digital dialogue marketing: It’s about transactional messages. We give you tips…

Email marketing and progressive profiling

Data, Daten, Practical Tips, PraxistippsBy Mieke Afschrift 21. June 2023

What connects marketing, sales and support? They all want an impeccably maintained CRM database. At best, it contains data on customers that can be used to target marketing activities, the sales team can personalise offers, and data that enables support to solve problems efficiently. But how do you get all this relevant information, and how…