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ELAINE technologies has been awarded Gold status in the “Hall of Fame of Email Security” by Germany’s Federal Office for Information Security (BSI). The award honors companies that actively implement the highest email security standards, making a vital contribution to safeguarding digital communication in Germany. The “Hall of Fame of Email Security” is part of…
Today, personalization begins where companies truly understand what their customers are interested in, how they behave – and what they expect. The numbers are clear: 71% of consumers already expect personalized interactions, while 76% feel frustrated when they don’t receive them. Companies that excel at personalization achieve, on average, 40% more revenue than their competitors…
How relevant is email marketing in retail – and what does the latest data show? Our new infographic presents five compelling facts that prove why email marketing is indispensable for retailers today. Based on recognised studies, it highlights the role of personalisation, automation, and cross-channel customer engagement in retail. The figures clearly show that if…
Entirely is acquiring Epoq, the provider of AI-supported personalization solutions for recommendation and search, from the French company AB Tasty. The integration of Epoq into the Entirely Open Ecosystem marks the beginning of a new era of AI-supported 1:1 personalization in marketing: more intelligent, more precise and closer to the customer. According to new studies…
In the world of digital marketing, customer engagement has become a key component for the success of brands. It is no longer just about reaching potential customers, but rather about building and maintaining a relationship with them. It is crucial for marketers to understand the dynamics of customer engagement and develop effective strategies to reach…
There are many factors to consider in email design. But do you also consider accessibility in your email marketing? Worldwide around 650 million people have a disability, approx. 246 million of them are blind or visually impaired. Through barrier-free design, these people can also use your newsletters, transactional emails and other marketing emails. But not…
Use the power of your logos in email marketing, too. Hardly anyone in the world doesn’t know the three stripes of Adidas or the shiny silver Mercedes star. This familiarity also creates trust. Using trustedDialog and/or BIMI (Brand Indicator for Message Identification) or VMCs (Verified Mark Certificates), you can display your logos already in the…
So far, email marketing has survived all market changes and has even been able to use them positively in most cases. Market figures show: Email marketing has experienced and It experienced and continues to experience a continuous upswing. But what opportunities, what gains, what developments and what changes will email marketing experience in the future?…
bank99, which belongs to the Austrian Post, relies on the ELAINE Customer Engagement Platform. bank99 uses ELAINE for email marketing activities at all relevant touchpoints in the banking customer lifecycle: address acquisition, newsletter mailing, onboarding of new users and customers, and numerous automated lead nurturing automations in sales. For bank99, email marketing is not only…
Gaining as many opt-ins as possible is a critical success factor in email marketing campaigns. However, the focus should also be on retaining existing contacts and preventing unsubscribes. In this post, you’ll find six tips for alternatives to unsubscribing. 1. Frequency There are various reasons why users unsubscribe from a newsletter. The most common…
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