Show brand logos in email inboxes

Use the power of your logos in email marketing, too. Hardly anyone in the world doesn’t know the three stripes of Adidas or the shiny silver Mercedes star. This familiarity also creates trust. Using trustedDialog and/or BIMI (Brand Indicator for Message Identification) or VMCs (Verified Mark Certificates), you can display your logos already in the…

Report: future of email marketing

So far, email marketing has survived all market changes and has even been able to use them positively in most cases. Market figures show: Email marketing has experienced and It experienced and continues to experience a continuous upswing. But what opportunities, what gains, what developments and what changes will email marketing experience in the future?…

bank99 relies on ELAINE

bank99, which belongs to the Austrian Post, relies on the ELAINE Customer Engagement Platform. bank99 uses ELAINE for email marketing activities at all relevant touchpoints in the banking customer lifecycle: address acquisition, newsletter mailing, onboarding of new users and customers, and numerous automated lead nurturing automations in sales. For bank99, email marketing is not only…

How to win opt-ins via double opt-in-mails and explaining the registration process

A necessary part of opt-in acquisition is sending a double opt-in email. In this post, we show you how to increase the likelihood of an opening and confirmation of the user by announcing the double opt-in email, explaining the registration process and optimizing double opt-in-mails.   1. Announce double opt-in-mail Announcing the double opt-in email…

How to win opt-ins via affiliates, print and out of home

Generating as many opt-ins as possible for successful email marketing campaigns often requires creativity. In our last post we showed how to win opt-ins via partnered newsletters & standalones, co-registration and co-sponsoring. This time we are looking at address acquisition via affiliates, print and out of home.   1. Affiliates Affiliate marketing, using third party…

From partnered newsletters to co-sponsoring: 3 tips on how to win opt-ins

There are many ways to generate opt-ins for your email marketing through your own channels. We show you how to win additional opt-ins via partnered newsletters & standalones, co-registration and co-sponsoring.   1. Partnered newsletters & standalones Ads in a wide variety of formats can also be booked in thematically matching newsletters from other companies.…