Automatically send interactive emails after purchases asking for reviews of products purchased. Or use campaigns to target the rating of specific products and thus promote their sales. The rating takes place directly in the email and is transferred from there to your online store, for example. Indexable ratings can also be used with Google Shopping.…
Transaction communication does not necessarily have to take place via email. You can also use other digital dialog channels such as SMS, push notifications or mobile messenger. When which channel is useful depends on the transaction. Mobile channels are suitable for: Food delivery services, where the time between order and delivery is usually very…
Survey abandonment rates, especially for complex surveys with multiple questions, can be very high. With surveys in interactive emails, you can reduce this behavior. By successively displaying the questions, you lower the barrier to participation. Increases in the number of participants of up to 80 percent have been proven. Make survey emails more user-friendly by…
The email marketing and marketing automation provider artegic receives the Gold International Business Award in the category “Marketing/Public Relations Solution” for the ELAINE Transactional Message Hub. Transactional emails (such as order confirmations or digital invoices) are the most important touchpoint in digital dialog with customers. Nevertheless, 65 percent of email marketers do not fully realize…
In 2021 artegic is awarded the golden Stevie International Business Award for the ELAINE Transactional Message Hub in the category “Marketing/Public Relations Solution”. Gold 2021 Stevie Winner International Business Award
Send different coupons in interactive emails. These coupons can be both selected and redeemed directly in the email. Interactive emails allow all types of coupon redemption, such as online use via an integrated code, scanning a barcode or QR code from the email, placing the coupons in the smartphone wallet, or printing the coupons at…
Present your customers daily updated menus for selected locations of your restaurant or canteen chain or daily updated offers in your stores. By clicking on a day of the week, the corresponding menu is displayed. Real-time data exchange with your ERP system ensures that the displayed data is always up-to-date, even if it is changed…
Offer your products directly in the newsletter in a micro-shop. There your customers can for example select quantities or sizes of the products. The shopping cart with the product selection and the invoice amount is also displayed and updated in the email. After confirming the order, the customer lands on the login page of your…
With Marketing automation you increase the efficiency of your campaigns and also the number of potential customers many times over. But marketing technology stacks can be very complex and thereby unmanagable. There are many different systems that perform marketing automation tasks: Shop Systems CRM-Systems E-Mail Marketing Systems Campaign Management Systems Granular solutions for individual use…
Use your transactional emails to identify marketing communication contexts. Transactional emails that are sent directly after a transaction (e.g. order confirmations, login confirmations or password reset emails) are usually expected by customers. This is the moment when your customer’s attention to your offers is particularly high. If a customer reacts (e.g. by opening or clicking)…
