Opt-ins are one of the key success factors in email dialogue marketing. The more contacts that have agreed to be marketed by email, the greater the leverage in all measures. It is particularly your own contact points with the potential target group at which you should consistently acquire opt-ins. In this post, we show you…
Transactional communication is not only an essential touchpoint with your customer in online channels but also offline at the point of sale (POS). Use loyalty cards or location-based services to identify your customers at the POS and send them a purchase confirmation after a purchase, including a digital receipt, loyalty information, vouchers, cross- & up-sells…
Through interactive raffles, customer data can be gained for a more relevant approach in marketing. Correctly executed, a higher relevance due to the appropriate segmentation has a positive effect on the conversion rate. Segment your users via interactive raffles. The user selects the prize they want in the interactive email and registers for the raffle.…
In some marketing automation campaigns, fast reactions are essential. The customer clicks, buys, reaches a certain customer status or triggers something else and the reaction, for example sending a follow-up message, must be immediate. Because the right moment and context are quite crucial for the success of the campaign! Many marketing automation campaigns and solutions…
Automatically send interactive emails after purchases asking for reviews of products purchased. Or use campaigns to target the rating of specific products and thus promote their sales. The rating takes place directly in the email and is transferred from there to your online store, for example. Indexable ratings can also be used with Google Shopping.…
Transaction communication does not necessarily have to take place via email. You can also use other digital dialog channels such as SMS, push notifications or mobile messenger. When which channel is useful depends on the transaction. Mobile channels are suitable for: Food delivery services, where the time between order and delivery is usually very…
Survey abandonment rates, especially for complex surveys with multiple questions, can be very high. With surveys in interactive emails, you can reduce this behavior. By successively displaying the questions, you lower the barrier to participation. Increases in the number of participants of up to 80 percent have been proven. Make survey emails more user-friendly by…
The email marketing and marketing automation provider artegic receives the Gold International Business Award in the category “Marketing/Public Relations Solution” for the ELAINE Transactional Message Hub. Transactional emails (such as order confirmations or digital invoices) are the most important touchpoint in digital dialog with customers. Nevertheless, 65 percent of email marketers do not fully realize…
In 2021 artegic is awarded the golden Stevie International Business Award for the ELAINE Transactional Message Hub in the category “Marketing/Public Relations Solution”. Gold 2021 Stevie Winner International Business Award
Send different coupons in interactive emails. These coupons can be both selected and redeemed directly in the email. Interactive emails allow all types of coupon redemption, such as online use via an integrated code, scanning a barcode or QR code from the email, placing the coupons in the smartphone wallet, or printing the coupons at…
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