Use your transactional emails to identify marketing communication contexts. Transactional emails that are sent directly after a transaction (e.g. order confirmations, login confirmations or password reset emails) are usually expected by customers.

This is the moment when your customer’s attention to your offers is particularly high. If a customer reacts (e.g. by opening or clicking) to a transaction mail and thus shows that he is currently reading emails, you can start sending a marketing mail at that moment or with a slight time delay.

Feshto uses special offers to motivate customers to buy again.