Bonn, June 10, 2026 – ELAINE technologies, a leading provider of customer engagement solutions and part of the open martech ecosystem Entirely, today announced Elaine.io, the next generation of its platform. Built as an AI-first personalization and engagement platform, Elaine.io is the first solution of its kind to deliver enterprise-scale performance with full GDPR compliance. It brings together AI-powered capabilities – from audience identification and campaign optimization to autonomous journey orchestration – in an open, composable architecture. Elaine is part of the Entirely Marketing Value Chain, through which Entirely enables its customers to drive seamless, data-driven value across the entire marketing process.
Designed for the AI-First Era
Elaine.io supports marketing teams within the Marketing Value Chain on three levels: with AI Copilots for efficient work using non-personal data; with AI-Autopilot for fully automated, agentic processes; and as a pure core system for organizations that prefer not to use AI at all. In practice, this means marketing teams can capture the productivity gains of AI at their own pace – without being forced to hand over personal data or cede control – while staying fully compliant the entire way.
Elaine’s proprietary AIDO (AI-Driven Orchestration) Copilot and AIDO Agents help marketers dynamically identify audiences, generate and optimize content, evaluate multivariate tests automatically, and continuously improve campaigns – all through direct dialogue with a new AI-augmented user interface.
A New Interface Paradigm: AI-Augmented Workflows for Power and Casual Users
Elaine.io introduces a new user interface designed for both experienced power users and less technically inclined team members. Complex customer journeys can be created, evaluated, and optimized directly from a brief – with templates and reports generated through conversation. The new AI coding interface enables custom configurations without developer support, directly within the copilot dialogue.
AI-First Messages: Communication for the Age of Consumer AI
With “AI-First Messages,” Elaine.io addresses a new reality: roughly 40 percent of consumers already use AI tools to filter, read, or prioritize their email. Elaine.io is the first platform to optimize messages specifically for smart inboxes – including through invisible metadata – to increase their relevance for AI-based assistants. This innovation earned Elaine a Stevie® Award in the “Technical Innovation of the Year” category at the 22nd International Business Awards®.
Open, Integration-Ready, and Built to Last
Elaine.io is engineered for integration from the ground up. A built-in personalization CDP delivers centralized data alignment across customer, transaction, and content data whenever needed. Open APIs – including OpenAPI and MCP – enable the seamless integration of external AI tools, custom LLMs, and existing martech systems. The platform can be deployed centrally, headless, or as a modular component, and scales with the unique requirements of each organization.
Made and Run in Germany – Compliance by Design
Despite its extensive use of AI, Elaine.io meets the highest data protection standards. The platform is designed to be 100 percent data privacy by design and 100 percent GDPR compliant, is operated entirely in Germany, and is certified to ISO 27001 and ISO 27018, as well as compliant with NIS2 and the German Federal Office for Information Security (BSI) Email Security Level Gold. AI-powered features can be deployed transparently, securely, and in full compliance with regulations – even in regulated industries such as financial services, insurance, and the public sector.
“With Elaine.io, we’ve made a deliberate move into the next generation of marketing,” said Stefan von Lieven, CEO of ELAINE Technologies. “Today, our customers need more than powerful marketing tools – they need to act on the reality that nearly half of consumers are about to read email through an AI layer. Elaine.io is the first platform engineered to make messages legible to those AI assistants – and to do it on infrastructure that is GDPR-compliant and operated entirely in Germany. That combination, AI relevance with no compliance trade-off, is what AI-first by design means for us.”
Elaine.io is part of the Entirely ecosystem, which – together with Marmind, Censhare, Elaine, Facelift, and Epoq s building a connected world of marketing technology. More than 2,800 companies worldwide rely on Entirely solutions, including BMW, IKEA, PAYBACK, and REWE. Elaine.io will be unveiled at DMEXCO 2026. Learn more at https://www.elaine.io/en/.
Media contact:
ELAINE technologies GmbH
Zanderstraße 7
53177 Bonn
Katrin Hillebrand