In B2B, content marketing is widely used and highly effective. Instead of aggressively promoting your company, products or brands, you address users with editorial content in content marketing. Current market information, studies, industry reports or checklists are usually more exciting for users than product news and press releases. If you become an important source of…
Email marketing is permission marketing. This is why opt-ins are the basis for the success of every email marketing campagne. In this post we show you how to win opt-ins with mobile contexts, like QR-Codes, SMS/ messenger inbound, chatbots, bluetooth, registration for wifi and apps. 1. QR codes QR codes are displayed in almost…
If your Marketing Automation system allows it, a marketing automation campaign can be as complex as you want. Theoretically, you could map your entire customer dialog with all use cases in one large marketing automation campaign. But again, complexity can quickly become a killer if your campaigns lack focus. Automation should reduce complexity, not…
The Dark Mode is already established in the digital world. Browser, apps, operating systems, messenger – most of these applications now offer the display adjustment, where light elements, like texts, graphs, icons, ui elements etc. are presented on a dark background. Many email clients offer the Dark Mode, too. This is why email marketers should…
In some marketing automation campaigns, fast reactions are essential. The customer clicks, buys, reaches a certain customer status or triggers something else and the reaction, for example sending a follow-up message, must be immediate. Because the right moment and context are quite crucial for the success of the campaign! Many marketing automation campaigns and solutions…
Discounts, raffles, coupons: In this post we give you 6 tips on how to make a newsletter-registration more attractive using little extra-gifts and generate new opt-ins. 1. Discounts for newsletter registration Discounts, vouchers or benefits such as free shipping make a newsletter registration more attractive and also provide an incentive to buy directly. If…
Survey abandonment rates, especially for complex surveys with multiple questions, can be very high. With surveys in interactive emails, you can reduce this behavior. By successively displaying the questions, you lower the barrier to participation. Increases in the number of participants of up to 80 percent have been proven. Make survey emails more user-friendly by…
The communication for a transaction does not have to end after an order confirmation, shipping confirmation and, if applicable, delivery confirmation. Use transactions as triggers for automated follow-up campaigns. This is often the fastest way to turn simple transactions into advanced marketing automation. Some examples are: Satisfaction surveys with the request for recommendation or review…
Moving images are among the most attention-grabbing elements in email marketing. Animated GIFs offer the advantage that they are easy to implement and can be displayed in most email clients. In the article Choosing the Right Image Formats for Marketing Emails we already discussed the GIF format for displaying images. Images draw more attention than text, and…
A user’s registration to your newsletter, portal or other service is a conscious, proactive process. At that moment, the user is particularly interested in your products and contents and wants more – this is the best time to use his attention and send him a welcome series. The reasons why a user subscribes to your…