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If your Marketing Automation system allows it, a marketing automation campaign can be as complex as you want. Theoretically, you could map your entire customer dialog with all use cases in one large marketing automation campaign. But again, complexity can quickly become a killer if your campaigns lack focus. Automation should reduce complexity, not…
The email marketing & marketing automation software provider artegic analyzed the latest email marketing design and content trends in grocery retail in cooperation with the CRM- and email marketing agency saphiron GmbH in a study. Email marketers in grocery retail should know about the current trends in their own discipline. What are the design elements…
As with everything in B2B marketing, taking action in email marketing should be preceded by a strategy and setting clear goals. Only if you define in advance what you want to achieve can you plan precise measures. Email marketing enables a wide range of use cases. Focusing on specific objectives helps avoid wasting time on…
