Call-to-action elements (usually flashy buttons) are often the final trigger in marketing to get a user to make a purchase, register, or take some other action. Or they serve to guide the user across several touchpoints to the final conversion: for example, from clicking on an offer in the newsletter to the final purchase in…
E-Commerce is booming. During the last years, the developments in the industry have only known one direction: up! And sales growth continues unabated, so that e-commerce sales in Germany in 2017 had an amount up to 48.7 billion euros, which corresponds to 13.22 percent of total retail sales – also the highest value measured so…
E-mail marketing is a classic in digital dialogue marketing for B2B companies, whether they are suppliers, engineering specialists, or wholesalers. Effective, with the highest return on investment of all digital marketing channels, and above all: efficient. E-mail marketing is an indispensable component in the digital marketing mix of B2B companies. In this blog post series…
E-Commerce is booming. During the last years, the developments in the industry have only known one direction: up! And sales growth continues unabated, so that e-commerce sales in Germany in 2017 had an amount up to 48.7 billion euros, which corresponds to 13.22 percent of total retail sales – also the highest value measured so…
Messenger services are ubiquitous nowadays; they are the new way to communicate for the younger generation. Because these communication channels are such an important part of our lives and help us to stay in touch, this article dives into the future world of messengers. Let us take a look at the status quo first and…
This year’s digital marketing exhibition “dmexco” (digital marketing exposition and conference) in Cologne counted fewer visitors than in the last year, but the professional quality increased. With 1,100 exhibitors and 570 international speakers, including Sheryl Sandberg, the COO of Facebook, this years dmexco stayed true to its “Pure Business” motto. The decline in the number…
This year’s digital marketing exhibition “dmexco” (digital marketing exposition and conference) in Cologne counted fewer visitors than in the last year, but the professional quality increased. With 1,100 exhibitors and 570 international speakers, including Sheryl Sandberg, the COO of Facebook, this years dmexco stayed true to its “Pure Business” motto. The decline in the number…
In sales, the continuous development of leads is an important goal. Usually the sales team only deals with a small selection of the supposed best leads and also does not use all touchpoints consistently for lead nurturing. (Like the website or social media…) A marketing automation system helps you to generate leads at all touchpoints…
Digital direct marketing is particularly effective when it includes the context in which the user reads the message, especially in the mobile or POS environment. In that way customers get activated where they are, with the right content for their current needs. A marketing automation system supports you in the integration of mobile usage contexts…
The first purchase in the online shop should not have been the last. To prevent this, there are many possibilities that marketing automation can easily realize to strengthen the customer loyalty. Everyone knows the order confirmation in the mailbox after a purchase. It is usually the first impression that gives the recipient information about the…