The communication for a transaction does not have to end after an order confirmation, shipping confirmation and, if applicable, delivery confirmation. Use transactions as triggers for automated follow-up campaigns. This is often the fastest way to turn simple transactions into advanced marketing automation.

Some examples are:

  • Satisfaction surveys with the request for recommendation or review
  • Repurchase reminder for consumer goods
  • Coupons for subsequent purchases
  • Birthday mails for durable products
  • Reactivation on inactivity
  • Cross- and up-sells
  • Tutorial sections for products in need of explanation
  • Service reminders
  • …

TIP: WithELAINE® Transactional Message Hub have full access to marketing automation via transactional mail.

BMW / JAWA automatically reminds vehicle owners of service appointments, e.g. tire changes