Infographic: Marketing 2026 – Between Relevance, Data Privacy, and Agentic AI

Communication, Kommunikation, Practical Tips, Praxistipps

Today’s marketing landscape is characterised by increasing demands for relevance, trust and intelligent automation. Whilst digital channels account for the lion’s share of budgets, expectations regarding transparent data usage, robust governance and personalised customer engagement are also on the rise. One thing is clear: successful marketing arises where data strategy, omnichannel communication and technological progress…

Data, Marketing, and Law – Why the correct handling of data is becoming increasingly important

Communication, Kommunikation, Practical Tips, Praxistipps

Data has become an indispensable part of modern marketing. Customers expect a personal, relevant, and data-driven approach. At the same time, legal pressure is increasing. Anyone who wants to communicate successfully needs a solid understanding of how data may be collected and used. This blogpost highlights what is permitted specifically in Germany. Why legally compliant…