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Personalization delivers its full value when people help shape the content and manage their settings. “Empower your customer” means involving customers in both communication and personalization. This creates transparency, relevance, and an improved brand experience at every touchpoint. According to McKinsey, 76 percent said that receiving personalized communication was a key factor in considering a…
Companies are increasingly relying on omnichannel communication to reach their customers in a targeted way. Those who communicate consistently via channels such as email, mobile push, SMS, WhatsApp, and even print, and who make offers at the right time in the right context, not only increase brand loyalty but also boost revenue. An analysis of…
On Monday, September 15, 2025 at 7:00 PM, Apple begins rolling out iOS 26 in Germany – ushering in the most significant design update since iOS 7. With the new Liquid Glass Design Language and integrated on-device AI, Apple users are entering a new era. Notably, Apple is also changing its naming convention – mirroring…
How relevant is email marketing for businesses really – and what do customers think about it? This infographic uses five facts to highlight how important emails are for businesses that want to build a dialogue with their customers. Based on recognized studies, these facts show why email remains an indispensable communication channel, what role personalization…
In today’s fast-paced digital world, many companies are rethinking their marketing technology strategy. Traditional, monolithic marketing platforms are becoming increasingly less important, with more and more companies turning to Composable MarTech Stacks instead. This modular architecture enables marketing departments to flexibly and individually configure their technology environment. The potential of this approach is particularly impactful…
