Technology, data, and emotion are merging to create a new era in marketing. Our latest infographic highlights five key facts that illustrate how artificial intelligence, personalization, and cross-channel strategies are shaping the customer experience. From AI-powered shopping assistants and automated content to email as the loyalty champion – these trends reveal what successful customer engagement looks like today.
Fact 1:
In the State of Martech Report 2025, 78.1% of marketers say they already use AI for content production – by far the most common use case. This is followed by target group segmentation (42.7%) and data analysis (38.5%). In addition, 87.5% of respondents report that they regularly use standalone AI assistants (e.g., ChatGPT, Gemini, Copilot) in their everyday marketing activities. The study concludes that AI is no longer an experiment, but an integral part of modern marketing strategies.
Source: State of Martech Report 2025, Chiefmartec and Martech Tribe
Fact 2:
In 2025, 42% of consumers prefer to be contacted by email when they regularly buy from a brand. Compared to 2020 (34%), this channel has grown significantly and has been one of the top three communication channels for years. Email also remains stable at a high level for potential new purchases, at 26%. In short: despite the growing variety of channels, email continues to impress with its reliability, personal approach, and clear user preference.
Source: 2025 CMO Spend Survey, Gartner
Fact 3:
The DHL E-Commerce Trends Report 2025 shows that seven out of ten shoppers want AI-supported shopping features. AI shopping assistants, virtual try-ons, and voice-controlled product searches are particularly in demand—features that customers perceive as offering real added value. Customers increasingly expect personalized, interactive, and assisted shopping experiences.
Source: 2025 E-Commerce Trends Report, DHL
Fact 4:
The latest “Email Marketing Benchmarks 2025” study by absolit Consulting uncovers a concerning trend: 43% of companies make new subscribers wait over 30 days for their first email. This delayed initial contact can significantly impact customer retention and make it harder to build strong relationships. The study recommends sending the welcome email promptly to increase open and click rates and make the most of that first touchpoint.
Source: Email Marketing Benchmarks 2025, absolit
Fact 5:
According to the Gartner CMO Spend Survey 2025, email marketing is effective across all phases of the customer journey – but particularly strong in the areas of customer loyalty and advocacy. In a comparison of 19 different channels, email is the frontrunner with 36%, followed by social media (32%) and events (31%).
Source: 2025 CMO Spend Survey, Gartner
Whitepaper: The Future of Marketing with AI Consumer Agents
In our whitepaper, “The Future of Marketing with AI Consumer Agents,” you’ll discover:
- Why humans no longer make purchase decisions alone – and why brands will need to convince machines rather than people in the future.
- Which steps are necessary to ensure your content remains visible and relevant for AI agents – illustrated with practical examples from e-commerce and B2B.
- How to prepare your marketing for the era of AI agents – operationally, technically, and in terms of content.
To download the whitepaper, simply fill out the form.